Bhuvan Bam, well known YouTube personality is the brand ambassador for Mivi

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

by exchange4media Staff
Published - Aug 29, 2018 7:00 PM Updated: Aug 29, 2018 7:00 PM

Mivi, the Indian electronic gadgets brand, has announced Bhuvan Bam, well known YouTube personality, as its brand ambassador. As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said, “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.

Commenting on his association with Mivi, Bhuvan Bam said, “I am delighted to be associated with Mivi and be a part of the company’s incredible journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach to offer quality products equipped with advanced features and superior designs. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”

In the next few months, Mivi plans to propel the brand's digital and social media initiatives. Mivi products are designed to bring together unique technological features and best-in-class quality. The brand resonates brilliantly with the requirements and style quotient of millennials, crafting an uninterrupted experience. Mivi’s association with Bhuvan Bam is a step to create interactive and personalized digital marketing smarts to strengthen its youth-connect and drive revenue growth.

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