BARC Week 43: Amazon took the first spot in Top 10 Brands list
In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd took the first and second spot, respectively
Published - 09-November-2018
In the list of BARC Top 10 Brands for Week 43 (October 20-26), Amazon took the top spot with 32,833 insertions. Trivago took the second spot with 10,688 insertions.
Santoor Sandal and Turmeric retained the third spot with 10,047 insertions. Colgate Dental Cream, Wipe, Roop Mantra Ayur Face Cream took the fourth, fifth and sixth spot with 9175, 8755 and 8429 insertions respectively.
Lizol took the seventh spot with 8328 insertions. Dr Ortho Oil and Capsule, Goodknight power Activ Plus and Asian Paints took the eighth, ninth and tenth spot with 8269, 8177 and 8042 insertions respectively.
In the same week, in BARC Top 10 Advertisers list, FMCG brand Hindustan Lever continued to lead this category with 1,32,954 insertions. ITC Ltd took the second spot with 71,861 insertions. Reckitt Benckiser stepped down to third spot with 67, 476 insertions.
Amazon Online India, Procter and Gamble India and Godrej Consumer Products came fourth, fifth and sixth spot with 53,295, 26,176 and 25,470 insertions respectively.
Smithkline Beecham moved up to seventh spot with 24,434 while Cadburys India maintained its eighth spot with 23,468 insertions.
SBS Biotech slipped to ninth spot with 23,232 insertions. Ponds India took the tenth spot with 20,867 insertions.