Baggit names Shraddha Kapoor as its brand ambassador
The actress will be associated with Baggit brand till 2019
Published - May 15, 2018 3:24 PM Updated: May 15, 2018 3:24 PM
Baggit has signed up Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, as the brand ambassador Kapoor will be associated with Baggit brand till 2019.
The latest bag collection has been put together by Nina Lekhi, MD & Chief Design Curator, Baggit, which is currently present in 100 cities across India.
Commenting on the new partnership, Nina Lekhi said, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”
Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today's woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”
An environmentally-conscious vegan brand, Baggit emphasizes on the use of eco-friendly materials as well.
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