Ayushmann Khurrana roped in as Nexus Malls ‘Happyness Ambassador’

Nexus Malls becomes the first Indian Retail Real Estate Company to have a Bollywood celebrity on board

e4m by exchange4media Staff
Updated: Aug 30, 2019 12:11 PM

Nexus Malls has announced Ayushmann Khurrana as its ‘Happyness Ambassador’ for its portfolio.

Celebrating three years of successfully operating in India, this announcement by Nexus Malls makes them the first Indian Retail Real Estate Company to have a Bollywood celebrity on board as their ambassador. Over the last three years, Nexus Malls, Blackstone India’s retail arm, has already successfully redefined how people shopped across its portfolio of nine malls.

Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. His quirky, charming and boy-next-door happy image, teamed with his great fashion sense makes him a perfect fit for us and helps us connect with the youth, which is a huge audience for us across our malls. With Ayushmann onboard, there are several things which we have in the pipeline that can take the Nexus experience to a whole new level.”

On the association, Ayushmann said: “I am delighted to be part of this journey which has never been embarked upon in India. Malls have become such an integral part of our lives, much beyond just shopping. For a lot of families, malls are their one stop destination for fashion, fun and food requirements over weekends. Being a part of Nexus Malls, I look forward to co-curating happy memories and experiences for the 70 million people which walk in to our malls annually.”

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