Amazon India unveils offline campaign for Prime Day celebrations 

This India-first campaign will be visible to customers across airports, malls and IT parks in the Metros until Prime Day

e4m by exchange4media Staff
Updated: Jun 30, 2019 4:00 PM
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Amazon India has launched its offline engagement campaign as a lead up to Prime Day that will be held on July 15 and 16. The online marketplace aims to engage with customers offline and make them experience the world of Prime through vibrant on-ground installations along with a mascot that brings Prime Day to life. 

This India-first campaign will be visible to customers across airports, malls and IT parks in the Metros until Prime Day.   

Amazon India has set up these experiential touchpoints to give customers a sneak-peak into the three pillars of Prime Day – great deals, blockbuster entertainment and new launches. Using characters to depict a family of Prime members, the offline campaign is aimed at preparing customers for the two-day celebration. This is in line with the company’s #DiscoverTheJoyOfMore campaign that communicates the benefits of Prime for members. 
 
Talking about the campaign, Ravi Desai, Director - Mass and Brand Marketing, Amazon India, said, “The world of Prime revolves around members getting the best of Amazon. With over 1,000 new product launches from top brands across categories, fantastic deals and never-seen-before entertainment, Prime Day 2019 is bigger than ever. The colourful, larger-than-life installations, a mascot and other uniquely crafted elements bring these messages alive by lending a touch and feel, joyous experience for customers.”
 
This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. 

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