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Alpino Health Foods launches campaign to prioritise health among women auto drivers

#noexcuses campaign highlights the importance of breakfast as the first meal of the day

e4m by exchange4media Staff
Published: Mar 11, 2019 1:49 PM  | 3 min read
Alpino

Its #noexcuses for the women auto drivers community in Thane, as Alpino Health Foods, a peanut butter brand that is centered around the idea of providing the healthiest and tastiest ready to eat spread in India, prioritizes health awareness amongst women this Women’s day.

Alpino Health Foods realised that for many women early morning healthcare is often neglected with various errands to run for the family. The brand hence conducted a campaign coined #noexcuses to bring awareness that health should be the key priority. Alpino Health Foods met with women auto rides of Thane to understand if breakfast constituted as an important meal of the day. The response was overwhelming as the brand realized most women drivers either neglect eating breakfast entirely or eat their breakfast of a very less nutritional value.

In the light of this concern, Alpino Health Foods decided to promote importance of health among these women educating them on the importance of the first meal of the day and prepared peanut butter sandwiches with brown bread using the Alpino Peanut Butter.

Community Head of Thane Women Auto Drivers, Anamika Bhalerav, says, “We really loved Alpino Peanut Butter. It is the first time that I have tried peanut butter, it is a new concept for us. We are always in a hurry in the morning trying to finish house chores and leaving for work, and in the chaos our breakfast suffers the most. But Alpino Peanut Butter is a good solution to this problem as it is very filling and will help us stay strong for the day ahead of us.”

Co-Founder of Alpino Health Foods, Mahatva Sheta, says, “This is the first campaign done by Alpino Health Foods and we chose Women’s Day because we wanted to empower Women as it is a tendency for a working woman to neglect their health while trying to take care of her family. So this campaign was mainly to promote Women’s Health and to educate them on how it is important to maintain their health. Peanut Butter is a great start to their healthy journey as it a good source of protein. Overall, it was a great experience to do a campaign with these Women Auto drivers.”

Every Woman is special in her own way, and there is no better day than Women’s Day, to commemorate them and help them take care of their health.

The campaign is conceptualised and executed by Gemius, a new age creative and digital media marketing agency headed by Anushree and Saurabh Pacheriwal. The agency aims at creating path breaking content and meaningful conversations by the means of storytelling for its clients.

Speaking about the campaign, Saurabh Pacheriwal, Co-Founder & Captain, Gemius, said "It is a prerogative for brands like Alpino to come forward and talk about much prevailing issues such as negligence of health in today's modern women. We framed this campaign around the exact same point. Women's health should definitely be a priority for all of us!"

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