adidas Originals’ Change Is A Team Sport celebrates five decades of culture makers

The film features a cast of adidas’ family of creators and change makers

e4m by exchange4media Staff
Updated: Feb 11, 2020 4:12 PM
Change Is a Team Sport

adidas has come up with a film celebrating five decades of culture makers, boundary pushers, and limit breakers - Change Is a Team Sport.

adidas Originals will use the power of teamwork on series of initiatives designed to create and inspire positive change in local communities across the globe.

Bringing together game-changers from across the worlds of music, fashion, sport and art, the brand shows that change doesn’t happen alone. Change Is a Team Sport kicks off with a film directed by and starring Jonah Hill, featuring a cast of adidas’ family of creators.

Also Read: adidas women campaign challenges stereotypes

Also Read: adidas women campaign challenges stereotypes

Also Read: adidas women campaign challenges stereotypes

The film follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change.

Speaking on the process behind directing the film, Hill explains his desire to shine a light on the full landscape of creative expression: “There's no knowledge without the older generation who did it first. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”

Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change Is a Team Sport.

adidas Originals: Change Is a Team Sport debuted during this year’s Grammy Awards and is officially launched globally.

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