IRS 2009 R2: Big FM leads Bangalore, Mirchi in Kolkata, Suryan in Chennai

The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.

e4m by Robin Thomas
Published: Jan 11, 2010 9:52 AM  | 3 min read
IRS 2009 R2: Big FM leads Bangalore, Mirchi in Kolkata, Suryan in Chennai

The Indian Readership Survey (IRS) 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.

While Radio Mirchi continues to lead in Kolkata, Red FM has emerged as the second most popular FM station in Kolkata. In Bangalore, Big FM continues to be the leading FM station, while in Chennai, it is Suryan FM that is leading the market. The lead maintained by all these FM stations is substantial.

Kolkata

In Kolkata, Radio Mirchi is the leading FM station despite a decline of 8.49 per cent to 3,217,000 in R2 as compared to 3,490,000 in R1. Ranked second in Kolkata is Red FM, which has seen a decline of 12.44 per cent to 2,123,000 in R2 as compared to 2,387,000 in R1. Ranked third is Big FM, which has declined 5.97 per cent from 2,024,000 in R1 to 1,910,000 in R2.

Another double digit decline witnessed in Kolkata is that of Power FM, which has dropped 14.29 per cent to 1,344,000 in R2 from 1,536,000 in R1. Aamar FM, too, has declined to 1,169,000 in R2 from 1,202,000 in R1, a decline of -2.82 per cent.

Among the FM stations that witnessed growth in their listenership are Fever FM, Friends FM, Meow FM and AIR FM Gold. While Friends FM grew 6.72 per cent from 514,000 in R1 to 551,000 in R2, Fever FM grew a considerable 42.27 per cent from 239,000 in R1 to 414,000 in R2. Meow FM, too, saw an increase of 17.73 per cent from 297,000 in R1 to 361,000 in R2.

Bangalore

Only three of Bangalore’s FM stations have witnessed decline in their listenership, while most of them have witnessed double digit growth. AIR FM Gold witnessed a steep 54.55 per cent increase in its listenership from 30,000 in R1 to 66,000 in R2. Radio Indigo, too, has seen an impressive growth of 41.67 per cent to 60,000 in R2 from 35,000 in R1, Fever FM, which ranks seventh in Bangalore, saw an increase of 22.76 per cent from 190,000 in R1 to 246,000 in R2, while Radio One, which ranks fifth, grew 35.33 per cent to 300,000 in R2 from 194,000 in R1.

Chennai

The top two FM stations in Chennai are Suryan FM and Radio Mirchi, both of which enjoy considerable number of listenership. Suryan FM enjoys a massive lead in Chennai at 2,115,000 in R2 as compared to 2,148,000 in R1, showing a marginal decline of 1.54 per cent. Radio Mirchi is a distant second in Chennai, registering a decline of 8.13 per cent at 1,604,000 in R2 as compared to 1746000 in R1.

Ranked third is Hello FM with 256,000 listeners in R2 as compared to 287,000 in R1, a decline of 10.80 per cent. AIR FM Rainbow, AIR FM Gold and Red FM, too, have seen double-digit declines in listenership. AIR FM Rainbow has shows the highest decline of 45.86 per cent at 72,000 in R2 from 133,000 in R1. Red FM has declined 31.82 per cent taking its listnership figures to 15,000 in R2 as compared to 22,000 in R1.

Radio City, Radio One, Aahaa FM and Big FM are the other FM stations to have witnessed double digit growth in Chennai. Big FM, which ranks fourth, grew 11.16 per cent, thus reaching 239,000 in R2 as compared to 215,000 in R1. Radio One grew 25.14 per cent to 219,000 in R2 as compared to 175,000 in R1, Radio City saw an increase of 24.49 per cent from 147,000 in R1 to 183,000 in R2, while Aahaa FM also grew 24 per cent from 100,000 in R1 to 124,000 in R2.

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IRS 2009 R2: Listenership in Kochi, Pune on the rise

The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.

By Cassandra Serpes | Jan 11, 2010 9:27 AM   |   3 min read

IRS 2009 R2: Listenership in Kochi, Pune on the rise

The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.

In Ahmedabad, Radio Mirchi is the clear No. 1 with a massive lead over No. 2 player Vividh Bharati. However, Radio Mirchi has seen a decline of 4.09 per cent. On the other hand, Vividh Bharti has grown by 5.34 per cent. My FM occupies the No. 3 position, but has seen a steep decline of 14.29 per cent. Radio City is at No. 4 with a 2.94 per cent decline, while Radio One is at fifth position with a substantial growth of 17.07 per cent.

In Bhopal, four of the top five stations have seen a decline in listenership. Vividh Bharati tops the list, but has seen a steep decline of 22.47 per cent. Radio MIrchi and Big FM are placed second and third, respectively, and both of which have seen a decline of 4.24 per cent and 4.35 per cent, respectively. My FM is placed No. 4 and has seen drop of 12 per cent. AIR FM Gold is the only station among the top five to have witnessed a growth of 3.85 per cent and is place fifth.

Kochi is picking up on listenership numbers and that too rapidly. The three stations that have recorded growth from the last round, have seen massive growths. Radio Mango, which is at No. 1 in this city has recorded a growth of 127.27 per cent. Club FM, too, has seen a huge growth of 157. 69 per cent and is placed second. AIR FM is the only FM player among the top five to have recorded a decline of 23.95 per cent. Red FM, which has not recorded listenership in Kochi in the last Round, has now recorded a listenership of 94,000 in R2. Vividh Bharati has recorded a growth of 133.33 per cent.

In Lucknow, three of the top five stations have seen declines in listenership. Radio City, which is at No. 1, has seen a minor decline of 1.23 per cent, while Radio Mirchi at No. 3 has recorded a 1.49 per cent decline. Vividh Bharati is placed fifth position and has seen a 12.40 per cent decline. On the other hand, AIR FM Rainbow, which is at No. 2, is the only FM player to have seen a growth in listnership among the top five stations in Lucknow. It has grown by 5.27 per cent. Like in the Kochi market, in Lucknow too Red FM had not recorded listenership in the previous round, but has recorded a listenership of 291,000 in R2 and is placed fourth.

Radio Mirchi tops the charts in Pune, but has seen a marginal decline of 1.35 per cent. Even with the decline, it is leading with a massive margin, leaving No. 2 player Vividh Bharati far behind. Vividh Bharati has seen a decline of 8.70 per cent. Radio City is placed third and has recorded a growth of 66.15 per cent, while AIR FM at No. 4 has recorded the highest growth among the top five stations in Pune at 125.58 per cent. Red FM has also seen a rise and is at fifth position with a growth of 50 per cent.

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IRS 2009 R2: Mirchi massively leads Mumbai & Delhi amid decline in listenership

According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.

By Robin Thomas | Jan 11, 2010 9:22 AM   |   3 min read

IRS 2009 R2: Mirchi massively leads Mumbai & Delhi amid decline in listenership

According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets with massive lead over its competition. A distant second in both these markets is Radio City, followed by Red FM. What is interesting to note is that listenership in both Mumbai and Delhi markets has seen a decline in R2 as compared to Round 1. The only FM station to have seen growth in Mumbai is Fever FM, while in Delhi, AIR FM Gold is the only FM station to have witnessed a marginal growth.

The top three FM stations in both Mumbai and Delhi are Radio Mirchi, Radio City and Red FM in that order. Although Radio Mirchi enjoys a massive lead in both the markets, the FM station has witnessed a decline of 4.02 per cent from 3,480,000 in R1 to 3,340,000 in R2 in the Mumbai market. In Delhi, Radio Mirchi has seen a decline of 3.53 per cent from 3,728,000 in R1 to 3,601,000 in R2.

Ranked second in both markets is Radio City. In Mumbai, the FM player has seen a 9.59 per cent decline in listenership at 2,479,000 in R2 from 2,742,000 in R1, while in Delhi, Radio City fell from 2,798,000 in R1 to 2,629,000 in R2, a decline of 6.43 per cent.

No. 3 player Red FM, too, has seen a decline in listenership in both Mumbai and Delhi markets. In Mumbai, the decline is from 2,173,000 in R1 to 1,983,000 in R2, down 8.74 per cent, while in Delhi, Red FM has seen a decline of -10.02 per cent in its listenership, from 2,098,000 in R1 to 1,907,000 in R2.

Mumbai

When it comes to the Mumbai market, the only FM station to have witnessed any growth in its listenership here is Fever FM, up 3.53 per cent at 675,000 in R2 from 652,000 in R1. Fever FM is ranked sixth in Mumbai. Ranked fourth is Big FM with a listenership of 1,679,000 in R2 as compared to 1,858,000 listeners in R1, a decline of 9.63 per cent.

At No. 5 is Radio One, which has dropped 6.92 per cent from 1,546,000 in R1 to 1,439,000 in R2. The other two FM stations in Mumbai include Government-owned FM stations AIR FM Gold and AIR FM Rainbow, both of whom have shown double-digit declines at 24.89 per cent and 22.99 per cent, respectively. While AIR FM Gold has gone down from 888,000 in R1 to 667,000 in R2, AIR FM Rainbow has seen a decline from 635,000 in R1 to 489,000 in R2. Meow FM, too, has seen a 2.56 per cent decline in listnership at 457,000 in R2 from 469,000 in R1.

Delhi

In Delhi, AIR FM Gold, which ranks fourth, is the only FM station to have witnessed any growth in listenership. The FM player has seen a marginal growth of 0.96 per cent from 1,544,000 in R1 to 1,559,000 in R2. Big FM, which is ranked sixth has seen a 8.76 per cent drop from 1,614,000 in R1 to 1,484,000 in R2.

Fever FM, which has seen a growth in the Mumbai market, has registered a double digit decline of 15.31 per cent in Delhi, from 1,205,000 in R1 to 1,045,000 in R2. Radio One, too, has declined from 935,000 in R1 to 846,000 in R2, a drop of 10.52 per cent. Meow FM is down 8.42 per cent at 713,000 in R2 from 773,000 in R1. AIR FM Rainbow has declined 4.18 per cent to 670,000 in R2 from 698,000 in R1, while Hitz FM has seen a drop of 13.93 per cent to 560,000 in R2 from 638,000 in R1.

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IRS 2009 R2: Radio Mirchi continues lead, but listenership declines; Red FM makes gains

The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.

By Robin Thomas | Jan 9, 2010 8:46 AM   |   2 min read

IRS 2009 R2: Radio Mirchi continues lead, but listenership declines; Red FM makes gains

The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India.

However, compared to the IRS 2009 R1 data (Radio stations - last one week), the listenership of the FM station has seen a decline of 2.36 per cent from 41,416,000 in R1 2009 to 40,438,000 listeners in this round.

What is interesting to note is that unlike in R1 2009, wherein almost all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership, while others have witnessed a marginal decline.

Radio Mirchi, Big FM, Red FM, Radio City, AIR FM Rainbow, Suryan FM, AIR FM Gold, Radio Mantra, Radio One and My FM comprise the top 10 FM stations in the all India market. Red FM has registered the highest growth in listenership in R2 with a 24.15 per cent increase from 14,993,000 in R1 2009 to 18,614,000 in R2.

Ranked second is Big FM with a listenership of 20,380,000 in R2 as compared to 20,381,000 in R1 2009, thus making for no significant gains in its listenership. Ranked third is AIR FM Rainbow, which has seen a marginal 3.88 per cent decline in listenership from 22,153,000 in R1 2009 to 21,293,000 in R2 2009.

Radio City, which is ranked fifth, too, has witnessed a decline of 3.96 per cent in its listenership from 14,656,000 in R1 to 14,076,000 in R2.

Radio Mantra is the other FM station that has witnessed an increase in listenership in R2 2009 at 4,227,000 from 3,822,000 in R1 2009, an increase of 10.60 per cent.

Suryan FM, on the other hand, has seen a decline of 3.99 per cent in its listenership from 13,343,000 in R1 to 12,810,000 in R2 2009. Radio One has registered a listenership of 3,683,000 in R2 from 3,910,000 in R1, while My FM saw its listenership drop to 3,669,000 in R2 2009 from 3,937,000 in R1 2009.

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