Wavemaker IPL Mesh report: CSK created the maximum buzz
Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio
According to social media conversations tracked by Wavemaker Mesh, agency Wavemaker’s command centre Chennai Super Kings secured the top spot on the social buzz securing 4.2mn mentions during the IPL season between April 7 and May 28. It’s to be noted that social mentions on Twitter (Tweet/ RT/ Reply), Facebook (Post/ Comments/ Shares), Instagram, YouTube, Blogs, Forums, Google+, Online news, Mainstream news, consumer forums, etc were considered for the analysis.
Despite being ousted in the group stages, Mumbai Indians secured the second position garnering 2.6mn followed by Kolkata Knight Riders (1.75mn); while Royal Challengers Bangalore and Sunrisers Hyderabad stood fourth and fifth spot with 1.58mn and 1.36 mn respectively.
With respect to IPL conversations men outdid women. Interestingly Delhi made the maximum noise in the social media followed by Tamil Nadu.
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