Wavemaker IPL Mesh report: CSK created the maximum buzz

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

e4m by exchange4media Staff
Updated: May 31, 2018 3:10 PM

According to social media conversations tracked by Wavemaker Mesh, agency Wavemaker’s command centre Chennai Super Kings secured the top spot on the social buzz securing 4.2mn mentions during the IPL season between April 7 and May 28. It’s to be noted that social mentions on Twitter (Tweet/ RT/ Reply), Facebook (Post/ Comments/ Shares), Instagram, YouTube, Blogs, Forums, Google+, Online news, Mainstream news, consumer forums, etc were considered for the analysis.
Despite being ousted in the group stages, Mumbai Indians secured the second position garnering 2.6mn followed by Kolkata Knight Riders (1.75mn); while Royal Challengers Bangalore and Sunrisers Hyderabad stood fourth and fifth spot with 1.58mn and 1.36 mn respectively.

#WhistlePodu and the newly coined #Yellove hashtags by Chennai Super Kings were the most chanted team hashtags in the tournament garnering 1.26mn and 594k respectively.

With respect to IPL conversations men outdid women. Interestingly Delhi made the maximum noise in the social media followed by Tamil Nadu.

According to Mesh Vodafone created the most buzz with its FANtastic Breaks contest were winners got an iPhone every match. Vodafone raked in around 700K comments on Facebook which made it earn the top spot. Title sponsor Vivo came in close second with majority of conversations from the #vivoipl. Its #PerfectFan contest was also well received. Jio came third with its Jio Cricket Gold Pass promotion.

 Vodafone’s Zoozoos were the most watched videos. Its FANtastic Breaks campaign took the lion’s share in digital consumption. Oppo’s #RealChampion campaign and promotion of their cricket limited edition Oppo F7 ads garnered second highest views among peers. Tata ranked third with their videos garnering attention.

Zoozoos helped Vodafone take the most lovable brand on social media, with highest likes and shares on social media platform. Oppo was the second most liked and shared brand on social media. Nokia, the official partner of KKR ranked third.

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