VIVO IPL 2018: Top interesting ads

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

e4m by exchange4media Staff
Updated: Apr 13, 2018 8:56 AM

Needless to say that the ongoing Vivo IPL has attracted massive advertising interest with an expansive list of 80 advertisers on-board. And for good reasons…Given its humongous and high-quality reach, brands are ramping up their association with the league to gain a high top of the mind recall. From Nestlé Munch to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

Nestlé Munch

Coated wafer brand, Nestlé Munch has joined hands with three of the most popular T20 franchises - Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore as the “Official Crunch Partner” for the forthcoming cricketing season. To “CRUNCH” the T20 season, Nestlé Munch is launching a special campaign – MUNCH MyT20. Recognizing the desire for today’s teens to express themselves and standout, the brand is giving out “Attitude Bands” free with its INR 10 packs. The attitude bands, designed in-house, are unique fashion accessories for both cricket and non-cricket enthusiasts. The MUNCH MyT20 TV commercial features Priya Prakash Varrier as the protagonist who gets “free ka attitude” with the MUNCH MyT20 attitude bands. To “CRUNCH” the T20 viewing experience at home, Munch is also launching a special MUNCH MyT20 MACHA box.

Relaxo Bahamas

Bahamas, the brand from the house of Relaxo has launched its new TV campaign for the Spring-Summer season. The 30 second ad film is conceptualized and developed by creative agency – Arms Communication. It is backed with strong ATL & BTL campaign for 2018 themed ‘ Keep Chillin, Keep Fllipin ‘. The film opens with shots of people going about their daily routine, when they hear a clarion call from Salman Khan. As they slip into their Bahamas flip flops, they are transported to the World of music and fun at a beach where Salman is playing DJ to some peppy numbers. The TV campaign kicks off from 15th April, covering IPL, GEC, News & Regional. Amplified by Print , Outdoor, Digital and on-ground activities.


Onida, the consumer durables brand from Mirc Electronics Ltd, has pumped in a huge dose of nostalgia in its latest campaign for its air conditioners by bringing back its beloved mascot – ‘the Devil’. The company has tied up with the Indian Premier League (IPL) for advertising and is spending Rs 20 crore alone on IPL advertising. The latest campaign is aimed at demonstrating the cooling prowess of the Onida Inverter ACs and giving the brand a distinctive voice among the scores of air conditioner and cooler brands that are present through the season.


Consumer durable company, Usha International, continues its association with the Mumbai Indians IPL team for the fifth consecutive year. Launching a nation-wide integrated campaign that connects Usha Striker fans with Mumbai Indian players who are strikers in their own league, Usha is all set to enhance engagement through a host of activities for all cricket lovers, and its trade partners, distributors, dealers, retailers, and customers, pan India.While the Usha logo will be seen on the leading side of helmets and caps of MI players as part of the association, the company will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium.

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