IPL’s Facebook journey: Dhoni most talked-about player
Chennai Super Kings was the most discussed team this IPL, followed by Mumbai Indians and SunRisers Hyderabad
Published - 31-May-2018
The eleventh edition of the IPL culminated on May 27 in a thrilling victory by the Chennai Super Kings over the SunRisers Hyderabad. With 425 million posts, comments, and reactions by millions of fans around the world, this year’s tournament drove the highest level of conversation Facebook has measured for any IPL.
Most Loved PostsCSK fans couldn't wait for the return of their team and they showed their love for their team on Facebook. Launched on April 6th, the return of the Thala and the updated Whistle Podu anthem was the most loved post of the tournament.
MS Dhoni's daughter Ziva was a star of this year's IPL both “on” and “off” the field. The moment with her dad following CSK's qualification into the IPL finals was the third most love post of the season.
Most talked about teamsChennai Super Kings gathered the most amount of conversation. Followed by Mumbai Indians and SunRisers Hyderabad.
Most talked about players While MS Dhoni tops this list. Virat Kohli, Chris Gayle, Rohit Sharma, and Suresh Raina were the other most discussed players.
Live from the IPL
Each season we see cricketers and teams seize the opportunity to share their experiences as they happen. This IPL season, fans were be able to get closer to the action than ever before and enjoy real time match analysis, reviews, behind the scenes action, player Q&As and more.
· Virender Sehwag spends time in the nets, “preparing” for the 2018 season #aprilfools
· Sandeep Lamicchane, Nepal's first ever IPL player, does a fan Q&A with the Delhi Daredevils
Virat Kohli and the Royal Challengers Bangalore retire their 12th man jersey as a gift to their fans
Kings live from the team bus as they return to the hotel following their tournament victory!
From the sports desk
News and sports publishers, broadcasters, and personalities, including cricbuzz, Crictracker, ESPN Cricinfo, Lokmat, Star Sports and Sportskeeda, took to Facebook throughout the event to provide exclusive match commentary and analysis, as well as engage and entertain fans during the IPL Aakash Chopra's #AakashVani kept fans informed throughout the season.
IPL 2018- Beyond the pitchOutside of the sports world- celebrities, creator publishers and more from across India took to Facebook to post about the IPL and join the conversation in their own unique ways.Celebrity chef and Delhi Daredevils fan, Kunal Kapur, went live prior to each match and shared quick recipes for snacks you can eat while watching the IPL.
Kahwa Entertainment imagines a world where cricketing legends from the past were to play in the IPL with their Senior Citizens Dream #IPL team vox-pop series.
Aadiya Aattam Enna from Smile Settai featured exclusive live post-match reviews to break down famous state rivalries and match performances With Duck Se Dude, BIG FM created a light-hearted fiction comedy about a Punjabi boy Manjeet, who has low self-esteem and embarks on a quest to win the love of his childhood sweetheart by entering the world of cricket and in this roller coaster ride discovers his true potential Entertainment publisher, Pinkvilla used CrowdTangle Leaderboards and Live Displays to cover the buzz and trending stories around the tournament with IPL Fun da
In celebration of cricket, Facebook introduced a cricket text background, which, along with the other backgrounds enabled fans to express themselves using status messages before, during and after matches.
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Facebook Camera - AR Effects" style="font-weight:normal">This season, four teams built augmented reality experiences for the Facebook camera which allowed fans to get in on the action and demonstrate their support by applying masks and animations to videos they create on the platform.
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