Zee Studio goes all out to promote the movie 'Real Steel'

The channel is using multiple media, including outdoor, mailers in the trade community, cinema branding, print ads and online to promote the movie, which premiers on Sept 22

Zee Studio goes all out to promote the movie 'Real Steel'

Zee Studio has gone all out to promote the movie ‘Real Steel’ with outdoor hoardings across the city, mailers in the trade community, cinema branding, print ads in newspapers across Mumbai, Pune and Bangalore, and a strong online campaign.

The movie premiers on Zee Studio on Sunday, September 22, 2013 at 1PM, with repeat telecast at 9PM the same day.

The movie stars Hugh Jackman as Charlie Kento, a washed up fighter who lost his chance at the title when 2000 pound, 8 feet tall steel robots took over the ring. The movie is set in the near future, where robot boxing is a top sport and Jackman, now nothing but a small-time promoter, earns just enough money piecing together low-end bots from scrap metal to get from one underground boxing venue to the next. When he hits rock bottom, he reluctantly teams up with his estranged son Max to build and train a championship contender. As the stakes in the brutal, no-holds-barred arena are raised, Jackman and his son get one last shot at a comeback. 

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