Zee Keralam sees 5.8x increase in ratings during premiere of Mammooty's Madhuraraja

Zee Keralam delighted viewers with their World Television Premiere of Malayam movies during Onam

e4m by exchange4media Staff
Updated: Sep 13, 2019 11:09 AM

The World Television Premiere of Malayalam movies on Onam increased the ratings of Zee Keralam channel exponentially. Performance of Madhuraraja movie on Tuesday, September 1, 2019, benefitted an increase in the ratings of the channel by 5.8 times.

The style quotient of Mammooty in Madhuraraja movie seems to be nothing less than ‘wow-worthy’. The movie gained prominence with the actor’s look, while the superstar’s totally unconventional style has become a huge hit.

Zee Keralam made their first Onam incredible for everyone with special programs. Launched in November 2018, Zee Keralam caters to the unique entertainment preferences of Malayalam audiences across. 

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