Things2doinMumbai gets reach of over 16 million for 2nd edition of ‘Jo Chaahe Mango’ event

The 2-day-long mango festival organized in Mumbai was marketed entirely through digital, social and select traditional media and was attended by over 15,000 people

e4m by exchange4media Staff
Published: May 16, 2019 11:23 AM  | 3 min read

Things2doinMumbai, an experience-centric community-based platform recently organized ‘Jo Chaahe Mango’ – a 2 day long Mango festival in Mumbai on the 11th and 12th of May, 2019 at Phoenix Marketcity, Kurla. The event witnessed over 15,000 footfalls across 2 days and was promoted organically through digital, social and mainstream media platforms, including Things2doinMumbai’s social handles which have a reach of over 1 million. The overall reach of the event was 16+ million that included over 10 million through online mediums and 6+ million from traditional media.

Open to all, the event boasted of activities that included an exciting Aam Ras drinking competition, a Fastest Mango Eating competition and a Mango Mocktail Making competition which was organised by Alcohowl. The highest number of Aam Ras consumed in the competition in 1 minute was 19 bowls and 7 mangoes were eaten in a minute in the Fastest Mango Eating competition.

The Dharavi Dream Project performed a special act on both days of the event, while several budding stand-up comedians such as Tarun Khem, Vinay Joshi, Sagar Punjabi, and Aditya Singh entertained the visitors with their sets.

More than 30 scrumptious mango dishes such as Mango Nachos Fresca, Fresh Mango BBQ Fries, Nutella and Mango Chimney Cone, Mango Popsicle, Raw Mango Lemonade, variety of Mango ice-creams, Mango Cream and Milkshakes were offered by the 15+ participating brands such as Oasiss, The Junction, Filli Cafe, Grub Shub, Kitchenn, Smiley Pops, Whishbox, etc.

Also present at the event was SNSM (Shree Narayan Seva Mandal), a 55-year-old Mumbai-based charitable trust organized interesting games which ensured that fun was tempered with the sense of responsibility and philanthropy. Yash Rathi, Co-Founder, Things2doInMumbai said, “We are thrilled to witness such an enthusiastic response for Jo Chaahe Mango! The idea behind organizing such an event was to give the people a chance to relive their childhood by not just enjoying a variety of Mango dishes, but also partaking in activities that brought out their inner child!”

He added, “The factor that separates Jo Chaahe Mango from other mango events is that there is no singular event that brings as many varieties of Mango dishes and Mango related activities together under one roof on a scale like this. We had some exciting Mango dishes, ranging from delectable desserts to drinks and food - the sheer variety itself was amazing. Apart from that we had various activities lined up during the day, including Mango and Aam Ras eating competitions, a live Rap performance by the Dharavi Dream Project Group, stand up acts and several other interactive and interesting activities visitors participated in.”

This was Jo Chaahe Mango’s second edition in Mumbai. Things2doinMumbai also owns Fest-O-Berry, a festival dedicated to strawberries, the first edition of which was held earlier this year.

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