Star Maa launches BiggBossIsWatchingYou campaign

BB3 Host Nagarjuna along with Alok Jain Business Head, Star Maa Network, & KVB Reddy, MD & CEO, LTMRHL, are part of the event

e4m by exchange4media Staff
Updated: Sep 23, 2019 1:23 PM

Star Maa and L&T Metro Rail Hyderabad Limited, with an attempt to create an effective civic sense-based communication, have launched a campaign through the world’s biggest television property of Telugu entertainment ‘Bigg Boss’.

The civic sense campaign has been executed in all 48 metro stations covering areas including concourse, platform level and retail space. Specially customised jingles with similar messaging are played in all metro trains. The campaign planned for entire Bigg Boss season will enable all metro commuters to be aware of Dos and Don’ts at Metro rail and Metro station premises. This has derived awareness on safety measures, rules of metro, encouraging more usage in proper manner at their convenience.

Speaking to the media, Host Akkineni Nagarjuna said, “This is a perfect combination of entertainment + important message to society and using biggboss platform for creating awareness on civic sense. I understood that the campaign is well received by the metro travelers and other set of audience. I am happy that Star Maa and LTMRHL has come forward with such innovative & socially responsible campaign”.

Mentioning on this partnership with L&T Metro Rail Hyderabad, Alok Jain, Business Head, Star Maa Network, said, "We are extremely excited to partner with the Metro Rail in this interesting innovation in Hyderabad for cascading some very important messages on the usage of Metro rail property using the theme of Bigg Boss, one of our biggest properties.  At Star Maa we believe in using our strength to help land larger messages and innovating in the way we reach out to our consumers”.

KVB Reddy, MD & CEO, L&TMRHL, stated “First, I would like to thank all our passengers who are patronizing Hyderabad Metro Rail in a ‘Bigg’ way. It is imperative for us to educate our valued passengers on travel etiquette for their and other fellow passengers’ safety and convenience.”

“When StarMaa – Bigg Boss – Season 3 team approached us for partnership on educating Hyderabad Metro Rail commuters, we thought it to be a good idea to tie up as a Transportation Partner with this popular TV show for the benefit our passengers. We have been receiving many complaints on WhatsApp, social media and through media, regarding various issues faced by the passengers during travel in Metro, like people not vacating senior citizen or ladies seats, back packs not being kept on the floor, standing after the yellow line etc…”

“This unique and innovative way of educating Metro travellers through announcements, branding and events on the Do’s &Dont’s of HMR travel has been appreciated by passengers and public at large, on Social Media and news dailies.” 

“I heard that even Cyberabad Traffic Police has also joined hands with Star Maa Bigg Boss Season 3, in similar lines to teach traffic rules to Hyderabadis. I take this opportunity to thank everyone and encourage all the people to take maximum benefit out of this awareness programme for a safe, secure and disciplined travel in Hyderabad Metro Rail. I wish Star Maa Network and Bigg Boss Season 3 all the best!.” Reddy added.

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