Sony BBC Earth showcases docu-film ‘Climate Change – The Facts’

Sony BBC Earth curated a 360° campaign, which was on-air, in-cinema, in print, on-ground, OOH and on digital mediums

e4m by exchange4media Staff
Updated: Mar 11, 2020 8:02 PM
Sony BBC Earth

Sony BBC Earth has introduced a landmark film ‘Climate Change – The Facts’. Narrated by Sir David Attenborough, the docu-film premiered on March 7 at 9PM.

‘Climate Change – The Facts’ delivered an unflinching exploration of what dangerous levels of climate change could mean for all life on Earth and touches upon different aspects of it - from deforestation and melting icebergs to drought and the effects on humans and wildlife. It also looked at potential solutions and explores the innovations, technology and actions the world's governments, industries and individuals are taking to prevent further warming.

To promote this need of the hour film, Sony BBC Earth deployed a 360° campaign, which was on-air, in-cinema, in print, on-ground, out of home (OOH) and on digital mediums. To begin with, Sony BBC Earth partnered with PVR to run a week-long promotional campaign across Mumbai, Delhi, Bangalore and Chennai, giving viewers a peek into the landmark film before its Television Premiere in India. This was coupled with a theatrical screening where Sony BBC Earth assembled an ensemble of influencers and celebrities who came in support of the film and were faced with the pertinent question - ‘Is hope still alive’.

Additionally, high traffic locations in Mumbai and Delhi were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catching and innovative OOH campaign. To add to this, employees of 14 trade offices such as GroupM, Lodestar, ZO, Starcom and OMD across Mumbai, Delhi and Bangalore were made to face the hard reality of Climate Change via innovative branding. Even on social media, Sony BBC Earth’s clutter-breaking campaign intended to stir conversations and inspire positive action.

The show will be telecast on March 14 at 9PM only on Sony BBC Earth.

Tushar Shah, Business Head - English Cluster, Sony Pictures Networks India and Sony AATH, said: "As we turn three, we are proud to have changed the way people look at infotainment by providing content that not just appeals to the mind and heart but also stirs conversation around pertinent questions. ‘Climate Change – The Facts’ is another such landmark film which explores the environment and the challenges facing the natural world. We are certain that this eye-opening and thought-provoking film will inspire India to commit to our environment like never-before.”

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