Snapdeal Sunshine lets customers send gift boxes to India's soldiers

The users can gift anywhere between 10 soldiers to 800 soldiers starting August 14

e4m by exchange4media Staff
Updated: Aug 14, 2018 3:54 PM
Snapdeal new logo

Saluting the spirit of Independence Day, Snapdeal’s CSR arm, Snapdeal Sunshine will facilitate its customers to send Thank You Boxes to soldiers of the Indian army.

Snapdeal aims to connect the people of India to soldiers by appreciating their constant efforts to protect the country and keep us safe. For this, Snapdeal sends these soldiers a box of happiness to fill their hearts with joy.

What do users need to do?
1. Click & make your purchase.
2. Box of Happiness will be sent to multiple army locations
3. Army distributes boxes to soldiers

Each thank you box contains one handcrafted photo frame made by local artisans, a card thanking them for their service, a seed paper thank you card that will bloom into a marigold plant and a rakhi. The users can gift anywhere between 10 soldiers to 800 soldiers starting August 14. Each gift costs Rs 35.

The initiative is in partnership with 21Fools, a Mumbai based paper products company, which creates products from seed paper or 'Beej-Kapas' - a paper that grows into a plant.

In the last three years, Snapdeal has sent 50,000+ Thank You boxes to soldiers posted in multiple army locations including Kochi, Poonch, Siachen and Port Blair.

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