ShopClues partners with Japanese brand Miniso

The platform will offer top-selling Miniso products in 5 different categories like bags and luggage, beauty, fragrance, home and kitchen

e4m by exchange4media Staff
Updated: Jul 11, 2019 2:28 PM

Online marketplace ShopClues has announced a tie-up with Japanese budget lifestyle brand Miniso.

“As a brand, ShopClues has always been focused on partnering with the right aggregators to give our customers an expansive and diverse product range at affordable prices. Our core strength lies in serving value-seeking customers from metros and far-flung parts of the country. However, there is a misconception that young people outside of the metros are not style-seekers or that they do not want lifestyle products. This association with Miniso is in sync with our brand strategy to ensure that everybody across the country has access to products that are affordable and stylish,” says Sanjay Sethi, CEO and Co-Founder, Clues Network.

The ShopClues platform will offer top-selling Miniso products from 5 different categories such as bags and luggage, beauty, fragrance, home and kitchen. The product prices will range from as low as INR 90 up to INR 350.

While ShopClues has remained focused on bringing e-commerce to customers in every town and village in India, Miniso has taken the Indian market by storm with its innovative range of reasonably priced products. The brand is now expanding its reach through this online association with ShopClues.

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