Rohit Tugnait, Rohit Vaid & Rajesh Pavithran launch Phoenix Content Studio

Phoenix Content Studio is a digital content boutique entity that will cater to a client’s marketing objective

Phoenix

In a recent development, Rohit Tugnait and Rohit Vaid of 101 India along with Rajesh Pavithran of Eyecatcher Entertainment have joined hands to launch Phoenix Content Studio. 

Phoenix Content Studio is a digital content boutique entity that will cater to a client’s marketing objective whether it be ROI, brand building or brand perception. Phoenix will develop a content strategy to create impact with the relevant TG across digital platforms.

Rohit Vaid, Co Founder & CCO, says the youth today is exposed to over 5,000 messages per day. Their attention spans are low and itʼs only when a message strikes an emotional chord that they invest the most precious commodity– which is mindspace. This is what Phoenix will assist brands in capturing through engaging story telling.

Rajesh Pavithran, Co-Founder & Director says, “With over 75 years of collective creative and production experience, what we bring to the table is effective creative backed by price points. This will give the brands the best bang for their buck. All our arsenal is in place already as we have a roster of talented directors & writers on board. This is talent that has crafted some of the most impressive youth campaigns for brands and publishers across platforms.”

Rohit Tugnait Co-Founder & CEO, sums up: “As we all know the digital content space is exploding, thanks to low mobile internet costs brought about by the Jio revolution, add to this the smart phone penetration across the country. This will fuel the growth of the digital video business from $300 million as of 2018 to $1.5 billion by 2021. So the opportunities for specialists like us, who have the experience in creating engaging story telling via formats ranging from 3 seconds to 3 hours (and everything in between) will be huge. Our initial focus is alliances. We are in talks with a select few leading agencies and OTT platforms to become preferred partners addressing their production needs and creation of joint IPs. We will have announcements coming in this space soon.”

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