RCB vs CSK IPL match is the highest rated match than the opening

Overall viewership of IPL across all platforms for week 3 was 30% higher than the comparable number of matches last year

e4m by exchange4media Staff
Updated: May 5, 2018 9:52 AM

It is certain that viewers were glued to the edge of their seats when Chennai Super Kings knocked down Royal Challengers Bangalore by 5 wickets on 25 April. In fact, it become the highest viewed match in the tournament even higher than the opening match. This is a testament to the riveting cricketing action and burgeoning interest across fans in the country.

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences for the week 3 was 30 per cent* higher than the comparable number of matches last year. The tournament has reached 476 million** across screens in India so far. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.

Regional markets (South Region and West Bengal) continue to grow across platforms driven by localization and the performance of the local teams with a viewership increase of 38 per cent*** in impressions vs last year for the comparable matches.

Out-of-home consumption is robust with Mumbai, Delhi and Bangalore registering viewership at ~10 per cent of in-home. It is estimated that over 80 per cent of the out-of-home establishments with TV were airing VIVO IPL 2018. This trend augurs well for the tournament as we get to the business end of the league stage and the final standings of the teams get decided.

Data Sources:

* Total Viewership impressions including Urban 2+ (All India) BARC week 15-17 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics

**Total Audience Reach estimated by BARC week 15-17 for the first 26 matches across Star network channels in U+R 2+ , Out of home TV IPL bouquet (Mumbai, Delhi, Bangalore) and Hotstar data analytics

*** Total Viewership impressions including Urban 2+ (TN/Puducherry, KN, AP/Telangana, WB) BARC week 15-17 viewership impressions for Star Network channels, OOH TV viewership impressions IPL bouquet (Mumbai, Delhi and Bangalore among 15+) and Hotstar data analytics

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