Old Spice celebrates International Men's Day in a Mantastic way

The Mantastic Brigade, comprising Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood, marked the culmination of Old Spice's 'Smell Mantastic' campaign

e4m by exchange4media Staff
Updated: Nov 21, 2013 10:10 AM
Old Spice celebrates International Men's Day in a Mantastic way

India face of Old Spice, Milind Soman, got together with Bollywood actors Vidyut Jamwal, Rana Daggubati and Sonu Sood to inspire Indian men to rediscover their manlier selves on International Men’s Day. On this occasion, The Mantastic Brigade marked the culmination of the Smell Mantastic campaign by unveiling the four commandments that embody the manly man – Smell Good, Be Yourself, Stay Active, Stay Fit and Respect for All.

The Mantastic Brigade also revealed the all new range of Old Spice deodorants.

The Mantastic videos, an ode to the bolder and more masculine self that every man wants to be, and an irreverent take on the archetypical Indian men, were also showcased. Featuring, Milind Soman donning different avatars of an Indian man across geographies, the Mantastic films, have garnered over 5 million views in the social media space.

Nikhil Ramesh, Country Marketing Manager, Old Spice said, “International Men’s Day is the perfect occasion to celebrate the Smell Mantastic campaign. Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”

After 70 years of helping men the world over navigate the seas of manhood, Old Spice brings that essence to India through its latest campaign. With this campaign, Old Spices has launched a new range of deodorants in fragrances such as Fresh Lime, Musk, Whitewater, and the Original Old Spice. 

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