Lollapalooza India 2026 teams up with brands for community-driven cultural experience

A diverse roster of brands across fashion, F&B, payments, travel, wellness, beauty and technology have joined hands with Lollapalooza India 2026, each interpreting the festival’s cultural pulse through their own lens. This includes leading global and homegrown brands including H&M, Budweiser 0.0, Johnnie Walker Refreshing Mixer Non-Alcoholic, RuPay, Airbnb, Liquid I.V., Google Search, Nivea, Vedica, Lenovo, curating integrated, immersive experiences and unforgettable moments that resonate deeply with the festival’s audience.

H&M has launched its official Lollapalooza India 2026 merchandise collection, marking the brand’s second year as the festival sponsor and reinforcing its growing engagement with music and culture.

Budweiser 0.0 is back at Lollapalooza India 2026 as the force behind the festival’s main stage, the Budweiser BudX Stage. Fans can dive into the Bud & Burgers, the iconic Ferris Wheel, Budweiser Brew District which has a dedicated viewing deck, tattoo and hairstyling stations, arcade arenas and immersive experiences.

Johnnie Walker brings its latest launch to Lollapalooza India - the Johnnie Walker Blonde Non-Alcoholic Lemonade - expanding its portfolio to meet evolving consumer preferences.

At Lollapalooza India 2026, RuPay enhances the festival experience with the introduction of RuPay Amplified Access, unlocking exclusive vouchers for must-have Lolla experiences from official merchandise and signature cocktails to select secret dishes curated for festival-goers alongside VIP privileges such as access to an exclusive shaded experience zone and fan pit entry.

As part of its first-ever global live music partnership, Airbnb is introducing one-of-a-kind Experiences that bring guests closer to the music they love at Lollapalooza India 2026.

Liquid I.V. brings hydration to the heart of the festival with a playful, high-energy on-ground experience designed to keep the momentum going by curating a line of vibrant coolers.

Google Search is bringing the magic of AI Mode to life through an immersive, high-energy installation.

Nivea is set to elevate the festival experience by seamlessly blending music with moments of thoughtful self-care.

Vedica Himalayan Spring Water comes on board as a partner since the festival’s inception in India, introducing elevated touchpoints through thoughtfully designed water carts and a striking visual activation featuring helium balloons floating overhead in Vedica’s signature blue- painting the festival grounds with the message #FullOfAltitude.

Complementing this, Bisleri provides free hydration stations across the festival grounds, ensuring easy access to drinking water for all attendees. Alongside this, Bisleri reinforces its larger purpose through its Bisleri Bottles for Change initiative, encouraging responsible plastic waste collection and recycling- ensuring that while audiences stay hydrated, the festival footprint stays mindful too.

Lenovo Yoga and Intel are bringing something unique and unforgettable to the festival floor - an AI-driven, immersive House Party where technology, creativity, and self‑expression collide.

Lollapalooza India 2026 is scheduled on January 24th and 25th at Mahalaxmi Race Course, Mumbai.