Kraftly's campaign, #DiscoverYourself, celebrates individuality

The social media campaign reaffirms Kraftly’s stance on individuality and empowers individuals to follow their passion

e4m by exchange4media Staff
Updated: Jul 13, 2017 6:06 PM

Kraftly, India’s only online marketplace for small sellers, artisans and homepreneurs to sell their unique collection, is asking you to #DiscoverYourself with its brand-new video campaign. The social media campaign strengthens, as well as reaffirms Kraftly’s stance on individuality and empowers individuals to follow their passion, make their own choices and not to conform, restrict or settle for anything less.

The video starts with a poignant question, “Who are you?” and swiftly unfolds into the narratives of three individuals: an aspiring male cricketer, a teacher, and a dancer. All of them are portrayed to be content with their lives. However, what meets the eye is seldom the reality. The cricketer fancies the attires and ornaments associated with the opposite gender; the teacher refuses to conform to the societal norms of professional stability and embarks towards her future on a motorbike; and lastly, the acid attack survivor denies to be bowed down by her facial scars and decides to dance away her troubles.

Commenting on the theme of the campaign, Saahil Goel, CEO and Co-Founder, Kraftly, said, “We live in a society brimming with preconceived notions which every individual is expected to obey and adapt. Our new campaign, #DiscoverYourself is a small attempt to urge individuals to break through these notions and discover their uniqueness, their eccentricity. We are affirmative that the video will strike the right chord with the users of today and inspire them to embark upon the journey of self-discovery with Kraftly.”

Elucidating upon the same thought, Akshay Ghulati, Chief Business Officer, Kraftly, added, “The message behind the #DiscoverYourself campaign is synonymous to our vision behind Kraftly as an online platform for homepreneurs. We firmly believe in the fact that everyone has multiple facets to their personalities and life is about discovering yourself against all odds. With this thought, we have always aimed to empower and establish an inimitable online presence for the burgeoning SMBs in India. With this campaign, we are further strengthening our stand on the subject of individuality and innovation.”

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