Kanchan Saini joins 4baseCare as Head of Marketing

Saini joins 4baseCare from LifeCell International, where she served as General Manager – Marketing, Specialized Business

e4m by e4m Desk
Published: Oct 29, 2026 5:23 PM  | 1 min read
Kanchan Saini Appointed Head of Marketing at 4baseCare
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Kanchan Saini has joined 4baseCare as Head of Marketing, bringing extensive experience in healthcare marketing, product management and medico marketing.

Saini joins 4baseCare from LifeCell International, where she served as General Manager – Marketing, Specialized Business, from July 2025 to October 2026. Prior to that, she was Deputy General Manager – Medico Marketing & Product Training at LifeCell for three years.

Her earlier stints include nearly five years at Dr Lal PathLabs as Assistant General Manager – Medico Marketing & Product Training, along with marketing roles at MEDGENOME and Core Diagnostics, where she managed marketing for specialised oncology and gynaecology tests.

Saini began her career in clinical research at Dharamshila Cancer Hospital and Research Institute before moving into business development and product marketing at Oncquest Laboratories.

Published On: Oct 29, 2026 5:23 PM