GAIL bats for the environment with ‘Hawa Badle Hassu’ on SonyLIV

The sci–fi web series aims to entertain audiences while raising issues regarding environmental pollution

e4m by exchange4media Staff
Updated: Jul 4, 2019 12:35 PM
GAIL

As a part of its Hawa Badlo initiative, GAIL (India) Limited launched a web series ‘Hawa Badle Hassu’ on SonyLIV. The series is hinged on entertainment conspicuously conveying the messages that the company stands for crusade against air pollution and environment conservation.

Hawa Badle Hassu is an environmental sci-fi thriller web series with a total of forty-minute run time divided into 4 episodes.

Each episode tackles crucial aspects pertaining to environmental pollution. The first episode focuses on ‘Home Environment’ and as the story progresses it moves to cover topics like ‘Education and career building options around environment’, ‘Outdoor Environment’ and finally escalates to ‘Global Environment’.

Chandan Roy Sanyal essays the titular role of ‘Hassu’. Other actors include Smita Tambe, Vikram Kochar and Hollywood actor Zachary Coffin.

Speaking on the web series, RK Singhal, Executive Director (Marketing-Shipping & Int. LNG& CC), stated, “As GAIL India’s Hawa Badlo campaign keeps growing, we keep getting more ambitious. Right from the outset it has garnered positive response and we have been able to make the right impact. This time around we wanted to see a culmination of what we started three years back. Its 40 minute of engaging content and Hassu keeps you hooked on. No better medium than entertainment to convey an important message.”

He added, “The best part about this series is that at no point it gets preachy which is why you would want to go through it, grasp and retain the messaging. Also if you have been tracking the Hawa Badlo campaigns you would notice that we come up with something unique each time. It was a short video in its first leg and then we came up with a music video as Hawa Badlo Anthem but each time impactful story telling has been with our core messaging has been top priority”.

The series is co- written & produced by Protiqe Mojoomdar who has been associated with the Hawa Badlo campaign earlier as well. Hawa Badle Hassu is directed by duo- Shaptaraj- Shiva.

Hawa Badlo encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles &PNG for commercial uses.

 

 

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