Divya Bhaskar celebrates 10th Anniv with 'Great Gujarat Crossword'

The contest is open to professionals in the areas of Advertising, Media, Mktg & Communications. 10 winners to be awarded sponsored visit to AdAsia Vietnam

e4m by exchange4media Staff
Updated: Jul 26, 2013 9:26 AM
Divya Bhaskar celebrates 10th Anniv with 'Great Gujarat Crossword'

Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched on June 22, 2003, celebrated its 10th Anniversary. As part of the month-long celebrations, Divya Bhaskar presents ‘The Great Gujarat Crossword’, where 10 winners will get a fully sponsored trip to AdAsia Vietnam 2013. The contest is open to professionals in the areas of Advertising, Media, Marketing and Communications. Additionally, first 50 correct entries will also be awarded early bird prizes.

Divya Bhaskar launched ‘The Great Gujarat Crossword’ buzz campaign on July 22, 2013 and will be open for participation from July 29.

Speaking on the initiative, Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer, Dainik Bhaskar Group said, “Gujarat is one of our most vibrant and exciting markets where our strong editorial focus on balanced and progressive journalism is establishing a strong connect with the readers. The state represents an ideal confluence of diversified big business and premium consumer demand patterns, aptly addressed by our publications with greater efficacy. We hope this initiative will help us discover a lot more and build stronger relationship with our readers.”

The campaign is being promoted aggressively online, on ground and in print. Participants will be able to login and complete the crossword at www.divyabhaskarcrossword.com, or send their entry by post or handover to any Bhaskar employee.

Talking about the ‘The Great Gujarat Crossword’ campaign, Sanjeev Kotnala, VP- Brand & Marketing, Dainik Bhaskar Group, added “Divya Bhaskar has been a leading newspaper in Gujarat since its launch in 2003 and our Ahmedabad edition has over 10 lakh readers – significantly greater than peers. In addition to our readers, our business associates continue to be an integral part of our journey and this celebration in the state. Therefore, on this 10th anniversary we also took the opportunity to share this occasion with our business partners. The Great Gujarat Crossword is an expression to convey our gratitude and also presents a great opportunity for the winners to attend AdAsia at Vietnam.”

Celebrating a decade in Gujarat, Divya Bhaskar has been organising a series of reader engagement events in Ahmedabad. The events include a motivational talk by TT Rangarajan, a talk show on business interests by KV Kamath, media seminar by India TV’s Rajat Sharma, cookery show by chef Sanjeev Kapoor, and a financial talk by Nirmal Jain (IIFL) and Nilesh Shah (Axis Capital).

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