Book on best print ads, 'The Gutenberg Galaxy', to make its debut

The book is an initiative of the Indian Chapter of International Advertising Association supported by The Free Press Journal.

e4m by exchange4media Staff
Updated: Apr 2, 2018 2:17 PM

It is a call to the top 50 advertising agencies in the country. Here is your chance to be a part of The Gutenberg Galaxy.

The Gutenberg Galaxy is a book that will showcase selected best print advertisements. It is an initiative of the Indian Chapter of International Advertising Association ((IAA-India Chapter) supported by The Free Press Journal (FPJ).

The book will showcase case studies of selected best print advertisements created in the period— January 1, 2016- December 31, 2017.

The Gutenberg Galaxy is a collector’s item which will treasure case studies of the best print advertisements and will be a first-of-its-kind initiative.

By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh will be the Editor.

The criteria for the entries are: the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The entry should be sent to Sandeep Singh. The last date for submission of the case study is 7th April 2018.

The decision on what goes into this collection lies completely with the Editor. The selection process will also include an interview with the authors of the selected entries. Only after careful evaluation, the potential case study will make it to ‘The Gutenberg Galaxy’.

The book will be available from April 2018. Post the launch of the book, it will be promoted aggressively through news channels and social media.

Ramesh Narayan, President IAA (India Chapter), says, "The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours, where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector's item."

Abhishek Karnani, Director, Free Press Journal, says, "This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts.”

“By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation,” Karnani said.

Sandeep Singh said, "No advertising campaign is ever complete without print advertisement.
Print advertisement has lot more facets than any other form of advertising. I congratulate International Advertisers Association and Free Press Journal for publishing 'The Gutenberg Galaxy - a book on case studies in print advertisements’.”

“It will not only document but also preserve the best of print campaign in the form of case study for future generations. I am delighted to be associated with this initiative as an editor,” he said.

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