Advertisement launches new digital property 'Amma Ariyaan'

Amma Ariyaan is a one stop destination for readers to get important and interesting information about pregnancy, post pregnancy and parenting

e4m by exchange4media Staff
Published: Dec 14, 2018 6:53 PM  | 2 min read
AmmaAriyaan, the digital arm of Asianet News Networks, will be launching a new digital property – Amma Ariyaan, a one stop destination for readers where they can get important and interesting information about pregnancy, post pregnancy and parenting.

Amma Ariyaan will be initially launched in Malayalam with articles and video to help women go through the pregnancy stage. Subject matter experts and influencers have been brought on board to provide concrete and correct information for the target audience. While most of the content will be created by the editorial team of, readers are also invited to share their stories and experience on their pregnancy journey. With this, Asianet News Network is expecting to increase engagement level of the website with more ‘relatable content’. has partnered with Popees and Goodknight for this project, although many more enquiries are pouring in from brands across the country.

Abhinav Khare, CEO, said, “At, in our unceasing effort to improve user engagement, we constantly innovate and take initiatives which has made us one of top News Platforms in India. ‘Engaging’ & ‘Relevant’ content has always been our prime focus. Amma Ariyaan is one such initiative which we believe will not only help women during their pregnancy but also will spread awareness amongst young men and women about family planning and parenting. We have roped in top experts for this digital property. Our well researched content will definitely make Amma Ariyaan and a common name in many households.”

Speaking on the Shridhar Mishra, VP - Digital Sales, said, “We are confident that the content we are preparing for Amma Ariyaan will appeal to our readers, especially the ‘relatable stories’ we are working on. A lot of brands have shown interest in working with us on this project because with us they will reach out to their target market at the grass root level. Another advantage is the credibility of Asianet News brand name. We are very excited about the launch of this digital property and we hope to be able to soon launch this on our other websites as well.”

Amit Gupta, Managing Director, Asianet News Media & Entertainment Pvt Ltd said, “We at, have constantly constantly endeavouring and working to stay ahead with reader engagement content. And with the launch of Amma Ariyaan, readers can look forward to interviews with doctors and celebrities in addition to informational articles and videos.”

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