8 'terribly tiny' snippets acquaint viewers with lead protagonists of Zee TV's #PiyaaAlbela

Zee TV uses social media to launch Sooraj Barjatya show that goes on air today

e4m by exchange4media Staff
Updated: Mar 6, 2017 10:44 AM
8 'terribly tiny' snippets acquaint viewers with lead protagonists of Zee TV's #PiyaaAlbela

In yet another sample of its vibrant and dynamic presence in the social media space, Zee TV has introduced audiences to the lead protagonists of its upcoming show Piyaa Albela through a truly unique route called ‘Terribly Tiny Tales’.

With well-crafted, imaginative tales on #PiyaaAlbela that can be sampled on Zee TV’s official Facebook page and Twitter handle, the channel aims to acquaint viewers with various facets of Pooja and Naren, the lead couple of Piyaa Albela. Over a span of eight days, a series of eight crisp tales, less than 140 characters each, will bring alive Naren and Pooja’s personality traits and build intrigue around their love story that goes on air today, every Monday to Friday at 8:30 PM on Zee TV.

Another highlight of the marketing campaign for Piyaa Albela is the show’s poster creative that was unveiled by producer Sooraj R. Barjatya at the recent Kalaghoda Art Festival in Mumbai. The beautiful illustration of the show’s poster creative is a dramatic art interpretation that sets the stage for a modern-day interpretation of a classic love story.

Produced by Rajshri Productions spearheaded by the legendary film-maker Sooraj R. Barjatya, Piyaa Albela is the story of Naren, a poor little rich boy lost in the pursuit of answers to some of life’s questions and Pooja, a practical girl with a warm, sociable, and charming personality.  Having spotted Pooja, Viren’s parents are convinced that it would take a girl of her personality traits to befriend their son, understand him, and win him over. Watch what happens when a worried set of parent’s approach Pooja to get him out of his spiritual slumber and wake him up to the practicalities of the real world.

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