nykaa
As brands invest in immersive activations, product trials and consumer experiences, the challenge is moving beyond visibility to establish what these investments deliver, say industry heads
Sandhi Sarun Oct 26, 2026 8:44 AM
As e-commerce and Q-comm players expand private labels, the dual role as brand owners and retail-media businesses raises questions about competition, visibility and access to consumers
Sandhi Sarun Oct 23, 2026 9:11 AM
The latest issue marks a decade of 40 Under 40 and turns its attention to the founders and intrapreneurs building for the long
e4m Staff Oct 1, 2026 12:16 PM
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
The lawsuit argues that Zee’s licensing arrangement with Meta Platforms allows use of its music catalogue on Instagram for non-commercial purposes by users, but not for brand-led commercial promotions
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
With 82°E reporting a 30% drop in revenue, the potential deal signals a push toward scale and consolidation
Over the course of his career, Aditya has held senior leadership roles at reputed organizations including ITC, Udaan, Nykaa, VLCC, and Ustraa
e4m Staff Mar 10, 2026 12:20 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
Prior to this, Neha Bhise was with Reliance Brands Limited as Lead- Marketing & PR
e4m Desk Jan 13, 2026 12:40 PM
Prior to this appointment, Neha Bhise was working with Reliance Brands Limited
e4m Staff Jan 10, 2026 4:47 PM
Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment
Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative
Soumya Gawri Nov 26, 2025 8:46 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day event in Delhi, co-produced by Nykaa and BookMyShow Live
e4m Staff Nov 10, 2025 8:35 AM