e4m Blogs
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
People who use AI will replace those who don’t—just like people who used automation or computers replaced those who didn’t.
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
Each of whom has made a significant impact on the industry through their work and thought leadership
As governments continue to debate trade agreements and impose tariffs, martech stands out as a beacon of growth and innovation — agile, borderless, and indispensable to the future of global business
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud
e4m Blog: In this article, let’s understand the benefits of video marketing, how video marketing generates higher ROI compared to traditional advertising formats, the future and more
As India’s advertising market continues to grow, startups are leading the charge in the digital space
e4m Blog: In this article, let’s understand the difference between nano and micro-influencers, strategies for leveraging nano-influencers, the future trends in nano-influencer marketing and more
e4m Blog: In this article, let’s explore the importance of AI-powered personalisation, how AI is transforming customer experiences and more
e4m Blog: In this article, let’s understand what affiliate marketing is, affiliate marketing tricks that work in the competitive age today, the best affiliate programs and more
e4m Blog: In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more
e4m Blog: In this article, let's explore the key principles of guerrilla marketing, the innovative guerrilla marketing trends & strategies, challenges and risks of guerrilla marketing and more
e4m Blog: In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more
e4m Blog: In this article, let's decode how experiential marketing can create immersive and interactive experiences for its consumers, the trends, future and more
e4m Blog: In this article, let’s explore the key factors driving the growth of email marketing in India, the different email marketing tools, tips for driving growth and more
e4m Blog: In this article, let’s talk about the benefits of AI in marketing, the evolving AI marketing strategies that work in the digital age and more
e4m Blog: In this article, let’s understand the importance of social media marketing in brand building, ways to increase brand awareness and more
e4m Blog: In this article, let’s decode how impressive narrative and content can help brands communicate their values, mission, and identity with their target audiences
e4m Blog: In this article, let’s decode ways to create high-quality content, use hashtags strategically, leverage Instagram stories and reels for wider reach and more
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality and augmented reality
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