ShemarooMe partners with Dainik Bhaskar app

The association will offer ShemarooMe’s content bouquet on the app alongside news updates

e4m by exchange4media Staff
Updated: Aug 28, 2019 1:02 PM

ShemarooMe has announced a partnership with Dainik Bhaskar app. The association with Dainik Bhaskar Hindi news app will enhance user engagement by offering ShemarooMe’s content bouquet alongside news updates- ‘Entertainment aur News ek saath, ek hi app me’.

Loaded with features like Big Data AI, Analytical engine and AR, Dainik Bhaskar App is one of the firsts in Hindi markets to offer an integrated content platform to its users. The app has features such as crisp Audio News Bulletin twice a day, interesting Video wrap-up in the night, precise Brief News in just 50 words and exclusive, in-depth DB Originals stories.

Commenting on the announcement, Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “ShemarooMe has been constantly entertaining audiences through our varied associations. Our recent partnership with Dainik Bhaskar, Hindi news app is another endeavour to enhance the high-quality content experience by bringing entertainment and news under one roof. I am confident that this combination will definitely excite the consumers keeping them hooked on to the app.”

Rajneesh Singh, Head Mobile Apps, Dainik Bhaskar Group added, “Dainik Bhaskar app has always been news, consumer and innovation centric as it is designed keeping into account user preferences and lifestyle. The partnership with ShemarooMe will further strengthen the varied offerings in the app and take the entertainment space to the next level. Authentic News coupled with entertainment is going to be the perfect blend which will enhance the engagement with existing users and help capture the attention of potential users.”

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