PEN Studios revamps WoW Music channel to iLove

iLove will now cater to additional 30 million households across India

e4m by exchange4media Staff
Updated: Dec 2, 2019 4:02 PM

PEN Studios TV Broadcast arm has revamped its WoW Music Channel to iLove that will now cater to additional 30 million households across India.

iLove has evolved into the fastest growing music channel and has more than doubled its viewership in the last six months.

iLove is poised to quadruple its viewership leveraging DD Freedish. This is in conjunction with permissions from the Ministry of Information and Broadcasting that has authorised the re-branding to iLove.

PEN Studios has eight TV broadcast channel licences, two of which are on-air like B-Flix and iLove.

Six more channels are being prepped to launch in 2020, including MTunes+.

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