No plans to launch Lasso in India at this time: Facebook

It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok

e4m by exchange4media Staff
Updated: Jan 14, 2020 5:36 PM  | 1 min read
Facebook Lasso

According to media reports, Facebook's Lasso was expected to be launched in India this year.  However, when exchange 4media reached out to Facebook for an official confirmation, Facebook's spokesperson said, "Lasso is currently available in the US, Mexico and Colombia- we don't have plans to expand to India or Indonesia at this time".

First introduced in February 2018, Lasso is Facebook's short-form video app and is seen as the tech giants answer to TikTok's rising popularity. The app is aimed mainly at teenagers, as its alternative to the ByteDance-owned video-sharing app. Like TikTok, Lasso lets users record 15-second videos and overlay them with popular songs.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube