Jet Airways' #JoyOfChristmas campaign encourages people to travel 'home'
The digital campaign is designed by Cheil
The holiday season is here and Jet Airways is ready to bring families closer this Christmas with their latest #JoyOfChristmas digital campaign highlighting the idea of THINK HOME, THINK JET AIRWAYS. The film captures emotional nuances associated with people staying away from home.
The digital campaign kicked off on December 16, 2016 with the launch of the film, first on the social platforms – Facebook and YouTube.
The story brings out an evident truth about how technology has made life convenient but it still fails to act as an emotional bond especially during festivities. Thus, it’s time to bring families closer during holidays and festivals. It is time for people to go home and celebrate with their loved ones.
Speaking about the campaign, Belson Coutinho, Vice President – Marketing, E-Commerce and Innovations, Jet Airways, said, “This film builds and expands our dialogue with the young, new-age, audience - one of the biggest emerging segments of global travellers, showcasing the unique strengths of our network connectivity together with our hallmark, warm, personalised service – both on ground as well as in-flight. Our earlier campaigns on Independence Day and Diwali – that have shown a different and hitherto unknown side of India, have also drawn strong acknowledgement and applause from our guests and the online community.”
Sagar Mahabaleshwarkar, Chief Creative Officer, and Sanjeev Jasani – Head, Digital, Cheil India, said, “The creative brief was to create a film that was simple yet endearing which would touch audiences and bring alive the emotions that Indians associate with festivals and celebrations at their homes. We aimed at tapping these sentiments and portray how Jet Airways is helping people get back home for celebrations. We believe the film connects the people, places and their hearts! The film has already had close to 2 million views with a reach of almost 5 million and we strongly believe this film will leave a long lasting impression on people’s minds.”
Director (of the Digital Film):
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