ITC's Savlon marks Global Handwashing Day with #TheHiddenMonsters film

Actor Boman Irani backs Savlon Swasth India Mission

by exchange4media Staff
Published - Oct 20, 2019 4:00 PM Updated: Oct 22, 2019 5:02 PM
Savlon Swasth India Mission

ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions, which exposes young children to germs. 

With a simple call to action - ‘If you don’t wash your hands with soap, germs will follow you everywhere’ the short film featuring children captures actions that might lead to germ vulnerability in everyday school situations. 

Boman Irani, celebrated Bollywood actor, a staunch believer of hand hygiene and a self-confessed Savlon fan said, “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”

Watch the #TheHiddenMonsters video here: 



ITC’s Savlon Swasth India Mission launched in 2016 is designed to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than 3 million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.

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