Instagram to bring video ads to IGTV

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

e4m by exchange4media Staff
Updated: May 29, 2020 10:54 AM

Instagram influencers will soon have a new avenue to make money on the platform apart from product endorsements. The Facebook-owned app will be rolling out new tools, which will allow users to make money from their Live and IGTV content.

These ads will show up when people click on IGTV videos appearing on their feed. The vertical videos can be 15 seconds long. As per reports, Instagram will disburse at least  55% of the ad revenue to the content creators.

In a statement shared by Instagram, the feature will be rolled out next week. The company also mentioned that by sharing ad revenue, Instagram wants to support creators’ investment in the platform.

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