Hershey's India ropes in chef Ranveer Brar to give everyday snacks a delicious twist

The brand has created a new web series 'Hershey’s Presents Meethe Bahane'

e4m by exchange4media Staff
Updated: Jul 24, 2018 4:30 PM

Hershey's India has joined hands with celebrity chef Ranveer Brar to make everyday dishes more interesting by using the Hershey’s range of products.

The association kick-starts with the launch of a new Web Series, ‘Hershey’s Presents Meethe Bahane. The endearing web series will showcase sweet and naughty ‘bahanas’ that kids come up with to wriggle out of their routine, everyday food.

Parents, along with chef Brar, re-create lip-smacking food by adding a delicious twist using Hershey’s range of products.

Talking about the series, Brar said, “I am very excited to tie up with Hershey India as I truly believe that Hershey’s range of products, especially Hershey’s Syrups, is versatile and can be used in multiple ways across sweet and savoury recipes. As a chef, I use Hershey’s products often to give routine food a delicious twist.”

He added, “Kids these days come up with creative ‘bahanas’, as they seek variety in food and get bored of eating everyday dishes like paratha, idli, oats, etc. My son, too, had some unique excuses only because there are days when he does not find the regular snacks exciting, prompting me to come up with creative ways to spruce up the snacks. Children tend to get excited about a meal if it is presented to them in an attractive manner, and with Hershey’s Presents Meethe Bahane, I intend to make meal times fun for kids and parents alike.”

Sarosh Shetty, Marketing Director, Hershey India, said, “We want our loyal consumers to know of the versatility of the Hershey’s range of delightful products and how they could simply add a delicious twist to their everyday dishes. The insight behind the campaign is that children come up with sweet and naughty excuses, to avoid eating everyday food. This is where chef Ranveer steps in and co-creates delicious dishes, along with parents and of course, Hershey’s products. We look forward to an exciting association with Ranveer, and to helping parents achieve their goal of making everyday food even more exciting for their loved ones.”

The web series `Hershey’s Presents Meethe Bahane’ will be hosted on Hershey’s India Youtube channel. Ranveer Brar will be creating and uploading an exciting new recipe every Friday, beginning July 13, 2018.Starting August, Hershey’s syrups bottles will carry a recipe booklet containing simple, delicious Hershey’s recipes that you could create for your loved ones at home.

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