Guest Column: Contemporary businesses cannot avoid the power of ad networking: Ashish Bahukhandi, CEO, AppsDiscover Technologies
Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networking agency towards its valued clients, says Bahukhandi
Published - Aug 2, 2017 8:35 AM Updated: Aug 2, 2017 8:35 AM
It is sometimes difficult to grasp the vastness of the internet as it links a country with country, culture with culture and the buzzing metropolis with a distant one-horse town. Even more amazing is the fact that something so seemingly endless could become the vehicle through which an entire industry is transformed to become more personalized.
The advanced marketing age in India revolutionizes the communications between marketers and their target audience. Be it education, entertainment or the healthcare sector; businesses are changing their formats as well as working approaches to tap the emerging opportunities in the fast-paced IoT-driven economic environment. To survive and grow in cut-throat competition, a marketer must anticipate and address the evolving needs of its customers and prospects without creating any confusion or making delays. Hence, communication is an indispensable tool for marketing that develops bonding between the marketer and customer. Organisations that are smart in connecting themselves with their target audience and optimally avail the internet, Social Media and Ad Networking are the real business champions.
With the rapidly growing digital market, increasing focus on application usage on mobiles and government’s initiatives to boost the usage of internet in the country, Ad networking has emerged as an elixir of marketing and branding for both aspiring and established brands. Global growth, increased user participation and monetization of the inventory, are the three main pillars that support a strong Ad Network.
An Ad Network develops connectivity between websites and online advertising and the summation of the two generates an inventory for advertisers to buy through programmatic exchanges. In other words, it helps an advertiser in selling his/her inventory within a specific network. Additionally, Ad Network facilitates the brands while bringing the inventory close to its target audience. An Ad Network also enables the marketers to earn more online ad impressions in shorter time duration and at a nominal cost.
An advertiser can buy a run of network packages or a series of category package within the network. The advertising network serves advertisements from its central ad server, which responds to a site once a page is called. A snippet of code is called from the ad server, which represents the advertising banner. An ad network is essentially a middleman; it connects advertisers to websites that host advertisements. The network seeks unsold advertising space from publishers and then sells that space to advertisers searching for ad space with particular content.
Traffic Monetization is the need of every modern business in the digital age and equipping these companies with strategic advertising solutions is the ultimate task of a smart ad networking company today. It is evident that Digital Ad marketing is the future of marketing and brand promotion. Digital promotion for various kinds of campaigns like Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networking agency towards its valued clients.
Based on cutting-edge advanced technology, a digital Ad network marketing company should offer the most preferred online affiliate programs and affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their brands (products/services) and track mobile ad campaigns in the easiest way possible. That means Ad Networking is a perfect choice for digitally transformed companies to optimise their global reach, growth and revenue in every financial quarter.
Hence, to ensure guaranteed success, the agency always focuses on innovations and customized results. Whether it’s the need analysis of a business or developing a bespoke technology, top Ad Networking companies rely on smart and strategic plans. They empower their clients with sharp-edged tools and help them to curtail various marketing costs; an ideal recipe for profit maximisation. But, it’s not as easy as it sounds and to accomplish this task, the agency should be rather competitive and capable to promote market penetrating Android Apps. Furthermore, an Android SDK must be effective to deliver quality ads with high conversion and pay-outs
Be it a CPI (Cost per Install), CPC (Cost per Click), CPA (Cost per Activation) or CPL (Cost per Lead) Ad Network module, quality and innovation must be the embedded constituents of every customised solution. In this row, leading agencies are adopting technologies and processes that help marketers and industry specialists to embrace Android-based monetizing solutions and speedy revenue tracking.
Hence, to offer quality solutions that help advertisers in generating maximum revenue from their products and services, a premium Ad Network company offers the most preferred online affiliate programmes. Affiliate marketing products that help them across multiple industrial backgrounds to advertise their service offerings and track mobile ad campaigns in the easiest way possible to reach global growth, acquire active users and monetize inventory are the most powerful marketing weapons for them.
Therefore, besides continuous quality improvements and timely delivery, adoption to innovative communication gateways should the foremost goals of contemporary businesses.
The author is the Chief Executive Officer of Apps Discover Technologies.
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