DB Corp’s flagship portal DivyaBhaskar.com gets a makeover

The Gujarati news portal introduces new content segments in a new avatar with a special focus on spirituality, literature and women-centric content.

e4m by exchange4media Staff
Updated: Jul 24, 2018 3:27 PM

DivyaBhaskar.com, DB Corp’s flagship Gujarati news portal restructures its content offerings and dons a new look. The new improved website promises to deliver insightful news coverage from state, country and the globe with a special focus on spirituality, literature and women-centric content.

After an extensive research it was found that there was a gap in the users content requirement in Gujarat. To stand true to the claim of being ‘user-first’ news brand, the site addressed the readers’ need with more than just news. Speaking about the relaunch, Pawan Agarwal, Deputy Managing Director, Dainik Bhaskar Group said, “People from Gujarat are known for their love for literature, spirituality and gender sensitivity. The renewed content philosophy of DivyaBhaskar.com will cater to all these attributes. We are moving beyond news and it’s a new beginning for us to continue our legacy and dominance in digital footprint in Gujarat. Further to news and information, we will now provide our readers with various unique features like Gujarat’s biggest Women Only Jobs Platform, Community wall for spiritual Gurus, a depositary to digital literature work and profiling of 111 temples of Gujarat.”

The website’s new portfolio will include:

: A special section for women offering expert tips on health, parenting and relationships, job assistance with more than 30 Earn from Home projects and actionable business ideas.

Guruvaani: To cater to the spiritual side of Gujaratis, the section will feature 25 popular spiritual gurus showcasing quotes, photos, videos and schedules of these gurus along with an interactive feature for the followers to interact with them.

Dharm Darshan: Dedicated section on religion with profiling of 111 temples of Gujarat with content around their historical and religious importance, roadmap for pilgrimage, facilities in the temple vicinity, nearby tourist attractions, food options, visiting hours and aarti timings. This section will also offer packaged video of aartis commonly sung in Gujarati households.

Rasdhaar: Gujarat has given birth to some of the biggest writers of this era like Lt. Shri Tarak Mehta and Lt. Shri Chandrakant Bakshi to name a few. Gujaratis are avid readers and have taste for rich literature. This section will cater to quality literature reading. It contains digital novels written exclusively for DivyaBhaskar.com readers, series on varied subjects like history, mythology, novels; daily columns on current affairs, humour, movies from noted writers, and Bhaskar Classic, a collection of all-time great classic articles by renowned writers.

In addition to these categories, the existing video section will now be the hub for all videos created in Gujarati language by popular artists, entertainers, news makers and knowledge experts. Readers from more than 250 locations across Gujarat can find news of their respective cities on the website in the Local section. With this refreshed approach DivyaBhaskar.com is set to embark on a new beginning that will not only attract readers but also advertisers looking to expand business in Gujarat.

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