AI, data & personalisation in focus @ e4m Real-Time Programmatic conference 2025

The fourth edition of e4m Real-Time Programmatic Advertising Conference will bring together industry leaders, marketers, and technology experts to explore the topic ‘Future is Programmatic: Unlocking India’s Digital Ad Economy in the Age of AI & Personalisation’. The fourth edition of the conference and awards will be held on Thursday, September 18 in Mumbai in presence of industry leaders from the advertising, marketing and media world.

The conference aims to decode the next chapter of India’s programmatic advertising growth, delving into its market potential, the hurdles that lie ahead, and the unique opportunities the digital ecosystem offers. The key focus will be on how AI and personalisation are transforming the way ads are created, targeted, and delivered. Experts will examine how programmatic platforms powered by machine learning can optimise campaigns in real time, improve ROI, and create highly relevant consumer experiences.

At the conference, the speakers will discuss how AI, data, and personalisation are transforming digital ad landscapes, the rise of regional content and mobile-first audiences, the growing importance of first-party data and contextual targeting, decoding the growth potential, challenges, and opportunities that lie ahead and more. Attendees will gain actionable insights into how brands can harness automation and data to reach the right audiences more efficiently.

The e4m Real-Time Programmatic Advertising Conference 2025 promises a dynamic agenda, featuring a compelling blend of standalone sessions, insightful fireside chats, and engaging panel discussions designed to spark meaningful conversations and share cutting-edge industry insights.

The conference will also serve as a platform for sharing best practices and innovative strategies that have redefined digital advertising in India. The focus of the conference lies on preparing the industry for a future where programmatic is not just a buying method but the backbone of digital advertising in an AI-first world.

The Trade Desk is the Co-Presenting Partner of the conference, Hybrid is the Technology Partner, while the Co-Partner is Eyeota.