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Latest News
5 Articles
Happy Birthday, Jim Sarbh: Journey of an actor to a brand asset
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
The future of creativity belongs to Humans and AI
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking...
India makes the world's things. It still doesn't price them
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...
Campaigns, Awards & Events
Engineered with HeART
Jan 2026
Sarbh was brought into the campaign.
Engineered with HeART Campaign
Jan 2026
Sarbh was brought into this campaign, portraying Titan founder Xerxes Desai.
Your way is Beautiful
Oct 2023
Titan Raga celebrates women defining beauty on their own terms, featuring Alia Bhatt in a campaign exploring m...
Your Way Is Beautiful
Oct 2023
A campaign celebrating women who define beauty and femininity on their own terms.
AI Insights
AI
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Brand Identity Enhancement. Titan has utilized prominent figures such as Jim Sarbh to strengthen its advertising presence and brand identity.
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Focus on Creativity. The company is emphasizing creativity in its advertising efforts, aligning with broader industry trends that value innovative approaches.
FAQs
AI
Titan is known for its wide range of watches, jewelry, and eyewear, and is a leading player in the Indian consumer goods market.
Titan's main competitors include brands like Fossil, Casio, and local jewelry brands in India.
Titan has recently engaged in campaigns featuring well-known personalities to enhance its brand visibility and appeal.
Titan is exploring the use of AI in its advertising strategies to enhance creativity and consumer engagement.
Titan holds a strong market position in India, recognized for its quality and innovation in the watch and jewelry segments.