As Puja season stretches the festive window, brands are building work from Bengal, not just for it, treating regional culture as a source of creative...
Titan
6
Articles
4
Campaigns
2
People
Latest News
6 Articles
Beyond translation: Why Bengal is becoming the brief, not just the market
ChatGPT Ads just hit $1bn run rate. Now comes the price test in India
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Happy Birthday, Jim Sarbh: Journey of an actor to a brand asset
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
The future of creativity belongs to Humans and AI
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking...
India makes the world's things. It still doesn't price them
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...
Campaigns, Awards & Events
Engineered with HeART
Jan 2026
Sarbh was brought into the campaign.
Engineered with HeART Campaign
Jan 2026
Sarbh was brought into this campaign, portraying Titan founder Xerxes Desai.
Your way is Beautiful
Oct 2023
Titan Raga celebrates women defining beauty on their own terms, featuring Alia Bhatt in a campaign exploring m...
Your Way Is Beautiful
Oct 2023
A campaign celebrating women who define beauty and femininity on their own terms.
AI Insights
AI
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Regional Marketing Strategy. Titan is focusing on regional cultures, particularly in Bengal, to inform its advertising strategies, treating local culture as a source of creative inspiration.
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Festive Season Engagement. The company is aligning its marketing efforts with the extended festive window of Puja, indicating a strategic approach to capitalize on seasonal consumer behavior.
FAQs
AI
Titan primarily focuses on manufacturing and retailing watches, jewelry, and eyewear.
Titan approaches advertising by integrating regional cultural elements into its campaigns to resonate more with local audiences.
Titan has recently employed a strategy that emphasizes regional culture, particularly during the festive Puja season in Bengal.
Yes, Titan collaborates with various creative talents and influencers to enhance its brand visibility and engagement.
Titan is a leading player in the Indian watch and jewelry market, known for its innovative designs and strong brand presence.
AI-assisted summary, reviewed by our newsroom
AI
Titan has been actively engaging with regional cultures in India, particularly in Bengal, to enhance its creative advertising strategies during the festive Puja season. The company is leveraging local cultural elements to create more relatable and impactful marketing campaigns.
Key Executives
2 People
BB
Bhaskar Bhat
Managing Director
CK
C. K. Venkataraman
CEO