With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand co...
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Beyond the label: The ‘energy drink’ row puts law and creativity in the same frame
The ad after the ad: Are brands now designing for the conversation?
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
How new e-commerce rules could reshape brands' online advertising strategies
For brands and marketers, the new requirements could make the distinction between paid visibility, promotional claims and actual consumer value increa...
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
When AI content gets a label, does it lose its value?
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content...
Most valuable person in a creative agency 5 yrs from now won't be the creative director
Industry leaders say the most valuable agency talent of the future will be those who orchestrate AI, data and creativity into distinctive ideas
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
AI Insights
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Adapting to E-commerce Regulations. tgthr is positioning itself to help brands navigate new e-commerce rules that could significantly impact online advertising strategies, emphasizing the importance of distinguishing between paid visibility and genuine consumer value.
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Embracing AI in Advertising. The company is exploring the implications of AI in advertising, particularly how AI-generated content is perceived by consumers and the potential impact on brand value.
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Shift to Serialized Storytelling. tgthr is recognizing a trend where brands are moving from traditional product placements to serialized storytelling, aiming to create more engaging narratives for mobile-first audiences.
FAQs
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tgthr focuses on helping brands adapt to the changing landscape of advertising, particularly through innovative storytelling and the integration of AI.
tgthr is positioning itself to assist brands in navigating new e-commerce rules that affect online advertising strategies, emphasizing the need for clarity between paid visibility and consumer value.
tgthr is observing a shift towards serialized storytelling in advertising, where brands engage consumers through ongoing narratives rather than simple product placements.
tgthr is exploring the implications of AI-generated content in advertising, particularly how it affects consumer perceptions and brand value.
tgthr emphasizes the importance of creating deeper consumer connections through innovative strategies that go beyond traditional advertising methods.
AI-assisted summary, reviewed by our newsroom
AI
Recently, tgthr has been navigating the evolving landscape of advertising and brand engagement, particularly in light of new e-commerce regulations and the integration of AI in creative processes. The company is focusing on how brands can adapt their strategies to foster deeper consumer connections through innovative storytelling and participation.