From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and custo...
Sweet Karam Coffee
5
Articles
1
Leadership Changes
4
Campaigns
1
People
Latest News
5 Articles
Is Gen Z Getting Bored of Regular Coffee? What Café Brands Are Discovering
The great Pujo land grab: Brands compete for space on Kolkata’s streets
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into adverti...
Ganesh Chaturthi: Brands celebrate Bappa in style
From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi
Third Wave Coffee appoints Sanjay Dutta as CTO
Before joining Third Wave Coffee, Dutta was Chief Technology Officer at Theobroma Foods
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
Leadership Timeline
1 Update
Oct 2023
Latest
Sanjay Dutta — Chief Technology Officer (appointment)
Third Wave Coffee has appointed Sanjay Dutta as its Chief Technology Officer (CTO).
Campaigns, Awards & Events
Ab Mumbai Mein
Oct 2023
Sweet Karam Coffee introduces Paati to Mumbai, encouraging people to slow down and savor the moment through a...
Ab Mumbai Mein
Oct 2023
A campaign encouraging Mumbaikars to slow down and savor the moment.
Balaram Mullick Durga Puja Sponsorship
Oct 2023
Balaram Mullick has sponsored an entrance gate at a Durga Puja near its Jyangra outlet, enhancing its outdoor...
This Ganesh Chaturthi, bring home more than just sweets.
Sep 2023
Sweet Karam Coffee has launched a DIY Modakam Kit for Ganesh Chaturthi, bringing the festival’s food tradition...
AI Insights
AI
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Adapting to Consumer Trends. Sweet Karam Coffee is focusing on understanding and catering to the preferences of Gen Z and Millennials, who are shifting away from regular coffee to more experimental flavors.
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Market Positioning. The company is positioning itself in a competitive market where brands are vying for attention, particularly during cultural events like Pujo, indicating a strategic approach to seasonal marketing.
FAQs
AI
Sweet Karam Coffee is known for its diverse range of coffee and beverage options that cater to modern consumer tastes.
The target customers are primarily Gen Z and Millennials who are looking for innovative and unique beverage experiences.
The company adapts by exploring new flavors and experiences that resonate with the evolving preferences of younger consumers.
Sweet Karam Coffee engages with various cultural events, such as Pujo and Ganesh Chaturthi, to enhance its brand visibility and connect with consumers.
Sweet Karam Coffee products are available at various retail locations and online platforms, catering to a wide audience.
AI-assisted summary, reviewed by our newsroom
AI
Sweet Karam Coffee is adapting to changing consumer preferences, particularly among Gen Z and Millennials, who are increasingly seeking diverse beverage options beyond traditional coffee. The company is likely exploring innovative flavors and experiences to cater to this demographic's evolving tastes.
Key Executives
1 People
SD
Sanjay Dutta
CTO