Meenakshi Samantaray was earlier with ZEEL
Navi Mumbai Metro
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2 Articles
Meenakshi Samantaray elevated as VP-Sports Marketing at Metro Brands
The new creative brief: Don't just make an ad, create a moment too
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...
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Oct 2023
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Meenakshi Samantaray — VP-Sports Marketing (appointment)
Meenakshi Samantaray elevated as Vice-President Sports Marketing & Visual Merchandising at Metro Brands Limited.
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Shift in Marketing Strategy. Navi Mumbai Metro is adapting to the changing landscape of advertising by emphasizing the creation of memorable moments for audiences, aligning with current trends in media consumption.
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Navi Mumbai Metro is a rapid transit system serving the city of Navi Mumbai, aimed at improving urban mobility.
The exact operational date is not specified in the articles, but the metro project has been in development for several years.
The metro system is designed to provide efficient transportation, reduce traffic congestion, and promote sustainable urban development.
Navi Mumbai Metro is managed by the City and Industrial Development Corporation (CIDCO) of Maharashtra.
By improving connectivity, Navi Mumbai Metro enhances access to jobs and services, thereby stimulating local economic growth.