Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
Shriram Finance
7
Articles
4
Leadership Changes
2
Campaigns
2
Awards
Latest News
7 Articles
BFSI marketers rethink acquisition as costs rise and AI reshapes discovery
BFSI marketing’s finest honoured at Pitch Finovate - BFSI Marketing Awards 2026
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Truth will prevail: Subhash Chandra responds to NCLT controversy
Zee founder says the widely cited Rs 22,000-crore figure relates to claims arising from personal guarantees, not money borrowed by him
NCLT approves Subhash Chandra’s ₹6.5 crore repayment plan against Rs 3992 crore claims
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
Hit or Miss: The week in ads
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...
Aye Finance strengthens leadership team with elevation of four senior leaders
Ankur Sharma appointed CHRO, Piyush Maheshwari as Chief Credit & Operations Officer, Akash Purswani as Chief Collection Officer & Sovan Satyaprakash a...
Marketers say instinct still wins the breakthrough, even in the age of AI
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...
Leadership Timeline
4 Updates
Oct 2023
Latest
Ankur Sharma — Chief Human Resources Officer (appointment)
Appointment to strengthen leadership team.
Oct 2023
Piyush Maheshwari — Chief Credit and Operations Officer (appointment)
Appointment to strengthen leadership team.
Oct 2023
Akash Purswani — Chief Collection Officer (appointment)
Appointment to strengthen leadership team.
Oct 2023
Sovan Satyaprakash — Chief Strategy & Investor Relations Officer (appointment)
Appointment to strengthen leadership team.
Campaigns, Awards & Events
Koi Bhi Sapna Hold Mat Karo
Oct 2023
L&T Finance promotes its Gold Loan offerings through a humorous campaign featuring Jasprit Bumrah.
Koi Bhi Sapna Hold Mat Karo
Oct 2023
A campaign promoting Gold Loan offerings featuring brand ambassador Jasprit Bumrah.
Pitch Finovate - BFSI Marketing Awards 2026
Sep 2026
Recognised and celebrated brands and agencies that have demonstrated creativity, innovation and strategic thin...
Pitch Finovate - BFSI Marketing Awards 2026
Sep 2026
Recognised and celebrated brands and agencies that have demonstrated creativity, innovation and strategic thin...
AI Insights
AI
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Rising Acquisition Costs. Shriram Finance is navigating the challenges posed by increasing customer acquisition costs in the BFSI sector.
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AI in Marketing. The company is adapting to the integration of AI technologies that are reshaping customer discovery processes in the financial services industry.
FAQs
AI
Shriram Finance focuses on addressing the challenges of rising acquisition costs and leveraging AI for customer discovery.
The company is integrating AI technologies to enhance marketing strategies and improve customer engagement.
Shriram Finance has participated in discussions at the e4m Pitch BFSI Summit 2026 regarding acquisition costs and AI's role in marketing.
Shriram Finance is part of the BFSI ecosystem that recognizes successful marketing strategies and campaigns at events like the Pitch Finovate - BFSI Marketing Awards 2026.
The company faces challenges related to rising customer acquisition costs and the need to balance AI-driven strategies with human intuition in marketing.
AI-assisted summary, reviewed by our newsroom
AI
Shriram Finance is actively engaging in discussions around the evolving landscape of BFSI marketing, particularly in response to rising acquisition costs and the impact of AI on customer discovery. The company is also involved in the broader BFSI ecosystem, which is currently recognizing innovative marketing strategies and campaigns.