Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
DEPT
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Articles
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Leadership Changes
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People
Latest News
4 Articles
BFSI marketers rethink acquisition as costs rise and AI reshapes discovery
Happy Birthday Vishnu Mohan: A career that helped shape advertising across Asia
Mohan's career offers a glimpse into how advertising leadership itself has evolved — from managing media and agency networks to building technology-le...
The data is connected. Is the organisation?
Companies have spent years unifying data. Marketers across industries say they should now focus on unifying the people, processes and incentives that...
DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Leadership Timeline
1 Update
Jan 2021
Latest
Vishnu Mohan — Partner & CEO, Asia Pacific (appointment)
Mohan's association with DEPT® began with a mandate to drive growth across the Asia-Pacific region.
AI Insights
AI
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AI Integration in Marketing. DEPT is focusing on how AI can reshape marketing strategies, particularly in the BFSI sector, where acquisition costs are rising.
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Enterprise Redesign for AI. The company advocates for a redesign of enterprise workflows to accommodate the integration of agentic AI, highlighting the importance of governance and human oversight.
FAQs
AI
DEPT focuses on integrating AI into marketing strategies, particularly in sectors like BFSI, to address rising acquisition costs.
Jonathan Whiteside and Yash Mody are the key executives discussing the integration of agentic AI at DEPT.
Agentic AI refers to AI systems that can operate autonomously and make decisions, requiring enterprises to adapt their workflows accordingly.
DEPT emphasizes that while AI can enhance workflows, it should be combined with human oversight to ensure effective governance.
DEPT primarily serves the marketing and advertising industries, with a significant focus on the BFSI sector.
AI-assisted summary, reviewed by our newsroom
AI
DEPT is actively engaging in discussions around the impact of AI on marketing and acquisition strategies, particularly in the BFSI sector. Executives Jonathan Whiteside and Yash Mody emphasize the need for enterprises to redesign workflows to effectively integrate agentic AI alongside human oversight.
Key Executives
2 People
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Jonathan Whiteside
Executive
YM
Yash Mody
Executive