Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
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Hit or Miss: The week in ads
Celebrity x brand mismatch is driving the buzz. Does ROI follow?
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move...
Campaigns, Awards & Events
Make it special for the people who made it special for you
Oct 2023
OnePlus India has launched the third edition of its festive #MakeItSpecial campaign for Diwali 2026, celebrati...
AI Insights
AI
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Innovative Marketing Strategies. OnePlus is utilizing unexpected celebrity collaborations to drive brand conversations and social amplification.
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Focus on Meaningful Associations. The company is shifting towards creating more meaningful connections with its audience through its marketing efforts.
FAQs
AI
OnePlus is known for its high-quality smartphones that offer flagship features at competitive prices.
OnePlus was founded in December 2013.
OnePlus is positioned as a premium smartphone brand, competing with other high-end manufacturers.
OnePlus has been focusing on celebrity endorsements and unexpected collaborations to enhance brand visibility.
OnePlus is headquartered in Shenzhen, China.
AI-assisted summary, reviewed by our newsroom
AI
OnePlus continues to leverage celebrity endorsements to enhance its brand visibility, as seen in recent advertising campaigns. The company is focusing on innovative marketing strategies that aim to create meaningful associations with its audience, particularly through unexpected collaborations.
Key Executives
2 People
PL
Pete Lau
Co-founder and CEO
CP
Carl Pei
Co-founder