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8 Articles
Why Context and Creativity Are Becoming Advertising’s New Attention Currency
Why Context and Creativity Are Becoming Advertising’s New Attention Currency

Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for con...

Sponsored first, organic later: Is retail media crowding the digital shelf?
Sponsored first, organic later: Is retail media crowding the digital shelf?

Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth

Brands and Agencies to Decode the Attention Economy at e4m-MediaKart Roundtable
Brands and Agencies to Decode the Attention Economy at e4m-MediaKart Roundtable

Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.

From iconic events to iconic brands: Celebrating Aakash Mishra’s marketing journey
From iconic events to iconic brands: Celebrating Aakash Mishra’s marketing journey

A look back at his journey across experiential marketing, brand building and creative storytelling

Celebrating Vikram Tanna: A journey from broadcast leadership to AI-powered entertainment
Celebrating Vikram Tanna: A journey from broadcast leadership to AI-powered entertainment

As Vikram Tanna, CEO of Eros Universe and Eros Now, recently celebrated his birthday, we look back at his journey spanning

ARC raises Rs 10.5 crore in pre-seed round led by Chimera VC, MIXI Global
ARC raises Rs 10.5 crore in pre-seed round led by Chimera VC, MIXI Global

The startup will use the funds for hardware engineering, product validation, manufacturing and supply-chain readiness

Tiger Global exits TVF at a lower valuation
Tiger Global exits TVF at a lower valuation

Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation...

Former Randstad India CEO Viswanath PS joins HeadFirst Global as India MD
Former Randstad India CEO Viswanath PS joins HeadFirst Global as India MD

Viswanath PS will lead HeadFirst Global's India growth, GCC expansion and workforce solutions business with full P&L responsibility

Leadership Timeline
1 Update
Oct 2023 Latest

Viswanath PS — Managing Director and Country Manager for India (appointment)

Viswanath PS has been appointed as Managing Director and Country Manager for India at HeadFirst Global, overseeing the company's growth stra...

Campaigns, Awards & Events
Brand Builder of the Year and Marketing Professional of the Year
Jan 2024
Mishra received Brand Builder of the Year and Marketing Professional of the Year at the Global Marketing Excel...
AI Insights
AI
  • Leadership Change. The appointment of Viswanath PS as India MD signifies a strategic focus on expanding HeadFirst Global's operations in India and the GCC region.
  • Market Expansion. HeadFirst Global is actively pursuing growth opportunities in the GCC region, indicating a strategic move to tap into new markets.
? FAQs
AI
HeadFirst Global is a company focused on workforce solutions and talent management.
Viswanath PS is the new India Managing Director, responsible for leading the company's growth in India and the GCC.
The company focuses on workforce solutions, market expansion, and operational capabilities.
HeadFirst Global is expanding its operations in India and the Gulf Cooperation Council (GCC) region.
His appointment is significant as it aims to enhance HeadFirst Global's market presence and operational effectiveness in key regions.
AI-assisted summary, reviewed by our newsroom
AI

HeadFirst Global has appointed Viswanath PS as the India Managing Director, who will oversee the company's growth in India and the Gulf Cooperation Council (GCC) region, focusing on workforce solutions. This strategic move aims to enhance the company's operational capabilities and market presence in these key areas.

Key Executives
1 People
VP
Viswanath PS
India Managing Director
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