From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...
Britannia
6
Articles
1
Leadership Changes
4
Campaigns
1
People
Latest News
6 Articles
Durga Puja 2026: How brands tap into stories behind the celebrations
Ganesh: The art director's favourite god
Guest Column: If gods had a design brief, Ganesha's would be just one simple line: ‘Make him unforgettable’, writes Carol Goyal, CEO of Aesthetic Inte...
From ‘Bassline’ to ‘Prashant’: How viral creator moments are changing brand responses
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products a...
Bigg Boss Bangla Arrives in Bengal: Sourav Ganguly takes charge as battle for crown begins
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...
Siddharth Parakh appointed Head - Strategy & Business Development at Britannia
Prior to joining Britannia, he was part of the Group CFO & Group Strategy Office at Tata Sons
FMCG giants turn up advertising heat as competition intensifies
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...
Leadership Timeline
1 Update
Aug 2026
Latest
Siddharth Parakh — Head - Strategy & Business Development (appointment)
Siddharth Parakh appointed as Head - Strategy & Business Development at Britannia.
Campaigns, Awards & Events
My Pujo Moment of Gold
Oct 2026
Britannia Marie Gold invited consumers across West Bengal to share their personal Durga Puja memories through...
Prashant Campaign
Jan 2025
Britannia changed its Instagram identity to 'Britannia.Prashant' and introduced limited-edition 'Prashant' pac...
Prashant Campaign
Jan 2025
Britannia changed its Instagram identity to 'Britannia.Prashant' and introduced limited-edition 'Prashant' pac...
Modak Shaped Bourbon Biscuits
Oct 2023
Britannia shaped its Bourbon biscuits as modaks in honor of Lord Ganesha.
AI Insights
AI
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Increased Advertising Investment. Britannia has increased its brand investments in FY26 to strengthen its market position and visibility in a competitive FMCG landscape.
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Focus on Premiumisation. The company is focusing on premiumisation as part of its strategy to attract consumers in a fragmented marketplace.
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New Leadership Appointment. Siddharth Parakh has been appointed as the Head of Strategy & Business Development, which may lead to new strategic initiatives.
FAQs
AI
Siddharth Parakh has been appointed as the Head of Strategy & Business Development.
To defend market share and strengthen brand visibility in a competitive FMCG environment.
Britannia is focusing on premiumisation to attract consumers in a fragmented marketplace.
Siddharth Parakh is the newly appointed Head of Strategy & Business Development at Britannia, previously part of Tata Sons.
By increasing brand investments and focusing on strategic growth initiatives.
AI-assisted summary, reviewed by our newsroom
AI
Britannia has ramped up its advertising investments in FY26 to defend market share and enhance brand visibility amidst intensifying competition in the FMCG sector. The company has also appointed Siddharth Parakh as the Head of Strategy & Business Development, indicating a focus on strategic growth and development.
Key Executives
1 People
SP
Siddharth Parakh
Head - Strategy & Business Development